Which event opportunities do medium-sized companies have during Corona? Dr. Matthias Hüsgen comments on this in an article on Markt und Mittelstand.
Blackeight strengthens sparring in operational brand management with Michael Rewald
The brand consultancy Blackeight has taken the marketing consulting division to a new level and strengthened its personnel. Michael Rewald, a brand expert with many years of experience, has been leading the team and this business unit as Managing Brand Consultant since 01 November 2020. Rewald has been working as read more…
Covid-19 spares no one, neither brands nor communicators
What can brand management look like in times of the »New Normal«? How can the existing brand core be used and expanded even in times of crisis? And what are promising strategies and best practices? Answers to these questions, among others, can be found in the article by our two read more…
MAN Truck & Bus wins the German Brand Award 2020: »Simplifying Business« receives gold, the accompanying agency is Blackeight
This press release is only available in German.
Marketing snacks: brand management in corona times
Here comes our »snackable« specialist content for in between. What does Dr. Matthias Hüsgen actually say about brand management in Corona times? Listen to his short, concise statement (about 6 minutes) in the podcast of the student initiative MTP – Marketing zwischen Theorie und Praxis e.V. Listen in now read more…
Covid-19 as a catalyst for agile brand management
The Corona crisis is currently causing many companies to »drive on sight« in their communication. But agile brand management and continuity must be finely balanced, demands Blackeight boss Matthias Hüsgen. The whole article is only available in German.
Ambidextrous brand management: finding the right balance
How to find the right balance between continuity and agility in brand management can be read in the current article by Dr. Matthias Hüsgen in the specialist magazine »markenartikel«. The whole article is only available in German.
Helvetia and Swiss Life reduce rents for small businesses
09This article is only in German available.
The B8 success recipe for the 8th birthday
Take 200 g butter, 150 g dark chocolate glaze, 3 eggs, 120 g sugar, 1 pinch of salt, 130 g flour, 2 tablespoons cocoa powder, 1 teaspoon baking powder and 12 enthusiastic bakers – that’s the Blackeight success recipe. Forming a great whole from the ingredients of unique people read more…
Flatten the Curve: »Acting responsibly« at Blackeight
In times like these, »responsible action« begins with yourself. Since Friday, 13.3.2020, all our employees have therefore been in home office for an indefinite period. With this, we at Blackeight would also like to make our contribution to slowing down the spread of the corona virus. In this spirit: Stay read more…