These 7 themes determine the brand management in 2020

Brand managers can look back on an eventful 2019: punitive tariffs, ad hoc regulatory decisions and sustainability movements were on the agenda. The latter have triggered a major debate on purpose: Brands are increasingly trying to address sustainability issues such as climate or social commitment, especially to reach younger target groups. However, this trend is not undisputed. Some voices are already warning of »greenwashing« tendencies. 2020 will also be an exciting year for marketers. We at Blackeight identify seven key trends for the coming year.

You can find the full article here (only in German).