What can brand management look like in times of the »New Normal«? How can the existing brand core be used and expanded even in times of crisis? And what are promising strategies and best practices?
Answers to these questions, among others, can be found in the article by our two managing directors, Matthias Hüsgen and Armin Schlamp, in the brand new edition of the FAZ specialist magazine »kommunikationsmanager«.
The current issue can be purchased here (only in German):