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Blackeight Markenberatung
Brand Sparring Partner - Success is the result of a sound idea and a strong brand
Blackeight_German_Brand_Award_Brand_Strategy
»Simplifying Business« wins gold
Blackeight Markenaward
Big changes need a strong brand
Blackeight Top Consultant
Blackeight honoured as top mid-sized business consultant
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Blackeight concentr8 Ausgabe 2
In a blaze of glory - Concentr8 goes into the next round
Blackeight concentr8 Ausgabe 1
Our first edition of Concentr8 on the topic of Brand Driven Change
We are Brand Sparring Partners in all strategic and day-to-day brand management challenges. Depending on the specific task, we team up with experienced specialists – in permanent and open networks.
About ourselves
Blackeight is a highly valued sparring partner for MAN Truck & Bus in all brand management issues.The brand strategy developed together with Blackeight helps us in our transformation process: It clarifies our ambition and creates internal and external orientation for corporate development.
Joachim Drees Former Chief Executive Officer at MAN Truck & Bus SE
Blackeight is unique through passion in implementation and a reliable partner for more success in the market. The jointly developed brand strategy for Palfinger provides the basis for practical implementation across different business units.
Andreas Klauser CEO at Palfinger AG
The Blackeight team has accompanied us in various strategic projects in a very goal- and solution-oriented manner and has also successfully supported operative processes – and always full of passion for the matter.
Kirsten Willings Director Communications & Marketing Services at OSRAM Opto Semiconductors GmbH
Outstanding knowledge and experience in all areas of managing brands successfully. We particularly appreciate the result orientation of the solutions developed along with Blackeight.
Nicolas Lindner Managing Partner at Börlind Gesellschaft für kosmetische Erzeugnisse mbH
Blackeight has set many impulses towards professional brand management. The sparring was demanding and has always taken us one step further.
Anne Stilling Global Director of Brand and Media at Vodafone Group Plc.
Blackeight and GIM are partners for many years now. In numerous joint projects, our methodological skills combined with Blackeight's strategic expertise have brought the quality of the brand insights to a new level of quality for our customers. Exciting collaboration in interdisciplinary teams.
Dr. Stephan Telschow Managing Director at Gesellschaft für Innovative Marktforschung mbH (GIM)
Marie Buschhorn, Veronika Achberger How is it as a Working Student Marketing & PR at Blackeight?
Julia Korner »Welcome Interview« with Julia Korner
Jobs We are hiring!
Matthias Hüsgen, Armin Schlamp Blackeight expands team with three new experts

»Brand pushes relevant transformations and slows down bad investments at an early stage. A strong brand is constantly evolving to respond flexibly to change.«

»For us, a strong brand is the central management tool across all corporate divisions.«

»A strong brand helps to shape cultural change and is a key driver of digitalization.«

»Brand strategies must be thought more customer-centric, management processes must be designed faster, more flexible and across divisions. And all employees must be taken on board.«

»A strong brand has an impact externally for customers and internally for employees and applicants.«

»A strong brand is the engine of transformation - and at the same time a steering instrument in the decision-making process.«

Saskia Kraus »Welcome Interview« with Saskia Kraus
Michael RewaldMarie Buschhorn, Tamara Ertl Visiting BLACKEIGHT – M3ve on Tour
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Lars Urhahn Looking for the right Brand Management-System
Andreas Selmeczi Brand Extension Licensing
Blog For more insights this way.