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Blackeight wishes you a Merry Christmas!

  • Armin Schlamp and Matthias Hüsgen
  • 18. December 202018. December 2020

The entire Blackeight team wishes you and your family a reflective Christmas and all the best for 2021 – and above all, good health. 2020 was an extraordinary year in every respect. But every challenge also brings new opportunities, and so we look forward to realizing them together with you read more…

New agency joint venture ‘LYVE stories’ is launched

  • Armin Schlamp and Matthias Hüsgen
  • 25. November 202026. November 2020

This press release is only available in German.

Covid-19 spares no one, neither brands nor communicators

  • Matthias Hüsgen and Armin Schlamp
  • 21. July 202016. November 2020

What can brand management look like in times of the »New Normal«? How can the existing brand core be used and expanded even in times of crisis? And what are promising strategies and best practices? Answers to these questions, among others, can be found in the article by our two read more…

MAN Truck & Bus wins the German Brand Award 2020: »Simplifying Business« receives gold, the accompanying agency is Blackeight

  • Matthias Hüsgen and Armin Schlamp
  • 2. July 20208. July 2020

This press release is only available in German.

The B8 success recipe for the 8th birthday

  • Armin Schlamp and Matthias Hüsgen
  • 3. April 202021. May 2020

Take 200 g butter, 150 g dark chocolate glaze, 3 eggs, 120 g sugar, 1 pinch of salt, 130 g flour, 2 tablespoons cocoa powder, 1 teaspoon baking powder and 12 enthusiastic bakers – that’s the Blackeight success recipe.   Forming a great whole from the ingredients of unique people read more…

Flatten the Curve: »Acting responsibly« at Blackeight

  • Armin Schlamp and Matthias Hüsgen
  • 17. March 202022. April 2020

In times like these, »responsible action« begins with yourself. Since Friday, 13.3.2020, all our employees have therefore been in home office for an indefinite period. With this, we at Blackeight would also like to make our contribution to slowing down the spread of the corona virus. In this spirit: Stay read more…

Strong brands and what makes their brand management special

  • Armin Schlamp
  • 3. February 202016. November 2020

How can B2B companies position themselves as strong brands? Marconomy has dealt with this topic and summarized the strategies, challenges and relaunch processes of five well-known industrial and technology companies. Our cooperation with MAN Truck & Bus was included as best practice for B2B brand management.   You can download read more…

These 7 themes determine the brand management in 2020

  • Armin Schlamp and Matthias Hüsgen
  • 10. January 202025. November 2020

Brand managers can look back on an eventful 2019: punitive tariffs, ad hoc regulatory decisions and sustainability movements were on the agenda. The latter have triggered a major debate on purpose: Brands are increasingly trying to address sustainability issues such as climate or social commitment, especially to reach younger target read more…

Blackeight assumes responsibility

  • Armin Schlamp and Matthias Hüsgen
  • 10. December 201922. April 2020

Also this year the team from Blackeight is committed to helping children in need. Together with »Connect minds4change«, we will help thirty children from Manila return to school next year

Branded architecture: The Vodafone Campus in Düsseldorf

  • Armin Schlamp
  • 14. November 201916. November 2020

The article is only available in German.

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