What can brand management look like in times of the »New Normal«? How can the existing brand core be used and expanded even in times of crisis? And what are promising strategies and best practices? Answers to these questions, among others, can be found in the article by our two read more…
MAN Truck & Bus wins the German Brand Award 2020: »Simplifying Business« receives gold, the accompanying agency is Blackeight
This press release is only available in German.
The B8 success recipe for the 8th birthday
Take 200 g butter, 150 g dark chocolate glaze, 3 eggs, 120 g sugar, 1 pinch of salt, 130 g flour, 2 tablespoons cocoa powder, 1 teaspoon baking powder and 12 enthusiastic bakers – that’s the Blackeight success recipe. Forming a great whole from the ingredients of unique people read more…
Flatten the Curve: »Acting responsibly« at Blackeight
In times like these, »responsible action« begins with yourself. Since Friday, 13.3.2020, all our employees have therefore been in home office for an indefinite period. With this, we at Blackeight would also like to make our contribution to slowing down the spread of the corona virus. In this spirit: Stay read more…
Strong brands and what makes their brand management special
How can B2B companies position themselves as strong brands? Marconomy has dealt with this topic and summarized the strategies, challenges and relaunch processes of five well-known industrial and technology companies. Our cooperation with MAN Truck & Bus was included as best practice for B2B brand management. You can download read more…
These 7 themes determine the brand management in 2020
Brand managers can look back on an eventful 2019: punitive tariffs, ad hoc regulatory decisions and sustainability movements were on the agenda. The latter have triggered a major debate on purpose: Brands are increasingly trying to address sustainability issues such as climate or social commitment, especially to reach younger target read more…
Blackeight assumes responsibility
Also this year the team from Blackeight is committed to helping children in need. Together with »Connect minds4change«, we will help thirty children from Manila return to school next year
Branded architecture: The Vodafone Campus in Düsseldorf
The article is only available in German.
Former Federal President Wulff presents TOP Consultant award
Blackeight has been honored as TOP Consultant. This makes Blackeight one of the best consultants for medium-sized businesses. Blackeight Managing Partner Dr. Matthias Hüsgen accepted the award from former Federal President Christian Wulff.
Blackeight honoured as top mid-sized business consultant
The Munich-based brand consultancy Blackeight was awarded top consultant status at the 6th German Medium-Sized Business Summit in Frankfurt am Main. Thus Blackeight ranks among the best advisors for the middle class.