This article is only in German available.
Without implementation, even good strategy is only worth half as much
Michael Rewald, together with Lisa Wagner, who has been promoted to the role of Senior Marketing Consultant as of January 01, 2021, will systematically develop the consulting offering in the area of operational brand management, i.e. marketing. Lisa Wagner summarizes: »We want to bring brand strategy to life and fill read more…
Blackeight strengthens operational brand management with two heads
Finanzdienstleister müssen ihre Markenführung neu aufstellen, um im disruptiven Umfeld neben Fintechs und Neofins zu bestehen. Angriff ist die beste Verteidigung. Wichtig sind Kundennähe, Mut zur Selbstkritik, Kooperation und Innovation.
Blackeight wishes you a Merry Christmas!
The entire Blackeight team wishes you and your family a reflective Christmas and all the best for 2021 – and above all, good health. 2020 was an extraordinary year in every respect. But every challenge also brings new opportunities, and so we look forward to realizing them together with you read more…
New agency joint venture ‘LYVE stories’ is launched
This press release is only available in German.
Blackeight strengthens sparring in operational brand management with Michael Rewald
The brand consultancy Blackeight has taken the marketing consulting division to a new level and strengthened its personnel. Michael Rewald, a brand expert with many years of experience, has been leading the team and this business unit as Managing Brand Consultant since 01 November 2020. Rewald has been working as read more…
Covid-19 spares no one, neither brands nor communicators
What can brand management look like in times of the »New Normal«? How can the existing brand core be used and expanded even in times of crisis? And what are promising strategies and best practices? Answers to these questions, among others, can be found in the article by our two read more…
MAN Truck & Bus wins the German Brand Award 2020: »Simplifying Business« receives gold, the accompanying agency is Blackeight
This press release is only available in German.
The B8 success recipe for the 8th birthday
Take 200 g butter, 150 g dark chocolate glaze, 3 eggs, 120 g sugar, 1 pinch of salt, 130 g flour, 2 tablespoons cocoa powder, 1 teaspoon baking powder and 12 enthusiastic bakers – that’s the Blackeight success recipe. Forming a great whole from the ingredients of unique people read more…
Flatten the Curve: »Acting responsibly« at Blackeight
In times like these, »responsible action« begins with yourself. Since Friday, 13.3.2020, all our employees have therefore been in home office for an indefinite period. With this, we at Blackeight would also like to make our contribution to slowing down the spread of the corona virus. In this spirit: Stay read more…