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In our blog you will find our ideas and views on current topics related to brand management. For more exciting insights, please subscribe to our newsletter.

Armin Schlamp, Matthias Hüsgen Helau, Alaaf and Breetlook at Corona times – Support together with Blackeight culture creators in carnival
Armin Schlamp, Matthias Hüsgen Without implementation, even good strategy is only worth half as much
Armin Schlamp, Matthias Hüsgen Blackeight wishes you a Merry Christmas!
Armin Schlamp, Matthias Hüsgen Blackeight strengthens sparring in operational brand management with Michael Rewald
Matthias Hüsgen, Armin Schlamp Covid-19 spares no one, neither brands nor communicators
Matthias Hüsgen Marketing snacks: brand management in corona times
Matthias Hüsgen Covid-19 as a catalyst for agile brand management
Matthias Hüsgen Ambidextrous brand management: finding the right balance
Armin Schlamp, Matthias Hüsgen The B8 success recipe for the 8th birthday
Stefan Weirauch A recap: Brand internship at Blackeight
Armin Schlamp, Matthias Hüsgen Flatten the Curve: »Acting responsibly« at Blackeight
Armin Schlamp Strong brands and what makes their brand management special
Armin Schlamp, Matthias Hüsgen These 7 themes determine the brand management in 2020
Armin Schlamp, Matthias Hüsgen Blackeight assumes responsibility
Matthias Hüsgen Agility as a strategic pillar in brand management