Blog

What fascinates and moves us

In our blog you will find our ideas and views on current topics related to brand management. For more exciting insights, please subscribe to our newsletter.

Lars Urhahn Looking for the right Brand Management-System
Andreas Selmeczi Brand Extension Licensing
Matthias Hüsgen, Michael Rewald »Elementare Impulse« with Michael Rewald
David Ernst »Welcome Interview« with David Ernst
Matthias Hüsgen Marketing-Snack: Corporate vs. Personal Brand
Matthias Hüsgen Case Study: Score with B2B trade fairs
Tobias Meichelböck »Welcome Interview« with Tobias Meichelböck
Armin Schlamp, Matthias Hüsgen Helau, Alaaf and Breetlook at Corona times – Support together with Blackeight culture creators in carnival
Armin Schlamp, Matthias Hüsgen Without implementation, even good strategy is only worth half as much
Armin Schlamp, Matthias Hüsgen Blackeight wishes you a Merry Christmas!
Matthias Hüsgen How a medium-sized company organized its in-house exhibition digitally
Armin Schlamp, Matthias Hüsgen Blackeight strengthens sparring in operational brand management with Michael Rewald
Matthias Hüsgen, Armin Schlamp Covid-19 spares no one, neither brands nor communicators
Matthias Hüsgen Marketing snacks: brand management in corona times
Matthias Hüsgen Covid-19 as a catalyst for agile brand management