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In our blog you will find our ideas and views on current topics related to brand management. For more exciting insights, please subscribe to our newsletter.

Matthias Hüsgen Case Study: Score with B2B trade fairs

Armin Schlamp, Matthias Hüsgen Helau, Alaaf and Breetlook at Corona times – Support together with Blackeight culture creators in carnival

Armin Schlamp, Matthias Hüsgen Without implementation, even good strategy is only worth half as much

Armin Schlamp, Matthias Hüsgen Blackeight wishes you a Merry Christmas!

Armin Schlamp, Matthias Hüsgen Blackeight strengthens sparring in operational brand management with Michael Rewald

Matthias Hüsgen, Armin Schlamp Covid-19 spares no one, neither brands nor communicators

Matthias Hüsgen Marketing snacks: brand management in corona times

Matthias Hüsgen Covid-19 as a catalyst for agile brand management

Matthias Hüsgen Ambidextrous brand management: finding the right balance

Armin Schlamp, Matthias Hüsgen The B8 success recipe for the 8th birthday

Stefan Weirauch A recap: Brand internship at Blackeight

Armin Schlamp, Matthias Hüsgen Flatten the Curve: »Acting responsibly« at Blackeight

Armin Schlamp Strong brands and what makes their brand management special

Armin Schlamp, Matthias Hüsgen These 7 themes determine the brand management in 2020

Armin Schlamp, Matthias Hüsgen Blackeight assumes responsibility