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In our blog you will find our ideas and views on current topics related to brand management. For more exciting insights, please subscribe to our newsletter.

Matthias Hüsgen, Armin Schlamp Covid-19 spares no one, neither brands nor communicators
Matthias Hüsgen Marketing snacks: brand management in corona times
Matthias Hüsgen Covid-19 as a catalyst for agile brand management
Matthias Hüsgen Ambidextrous brand management: finding the right balance
Armin Schlamp, Matthias Hüsgen The B8 success recipe for the 8th birthday
Stefan Weirauch A recap: Brand internship at Blackeight
Armin Schlamp, Matthias Hüsgen Flatten the Curve: »Acting responsibly« at Blackeight
Armin Schlamp Strong brands and what makes their brand management special
Armin Schlamp, Matthias Hüsgen These 7 themes determine the brand management in 2020
Armin Schlamp, Matthias Hüsgen Blackeight assumes responsibility
Matthias Hüsgen Agility as a strategic pillar in brand management
Marie Buschhorn, Tamara Ertl Blackeight visits WFI for the second time
Armin Schlamp Branded architecture: The Vodafone Campus in Düsseldorf
Matthias Hüsgen Why financial service providers have to reposition their brand management
Matthias Hüsgen Are customers experiencing a renaissance at banks?