Also this year the team from Blackeight is committed to helping children in need. Together with »Connect minds4change«, we will help thirty children from Manila return to school next year
Agility as a strategic pillar in brand management
»Agility as a strategic pillar in brand management«: BLACKEIGHT visits the European Marketing Camp (EMC) in Lisbon »Discover new ways« was the focus of the European Marketing Camp 2019 in Lisbon. Dr. Matthias Hüsgen presented a new brand management approach developed by Blackeight to the approximately 150 international marketers. This read more…
Why financial service providers have to reposition their brand management
Financial service providers must reposition their brand management in order to survive in a disruptive environment alongside Fintechs and Neofins. Attack is the best defense. Customer focus, self-criticism, cooperation and innovation are important.
Are customers experiencing a renaissance at banks?
The banks and savings banks recently turned their full attention to their new competitors. This shows the multitude of names for these attackers: Fintech, Bigtech, Digitalbank, Onlinebank, Smartphone-Bank, Neobank or Neofin. Issues such as negative interest rates, self-regulation in the mortgage business and, above all, digitisation required the remaining attention of banks and savings banks.
Former Federal President Wulff presents TOP Consultant award
Blackeight has been honored as TOP Consultant. This makes Blackeight one of the best consultants for medium-sized businesses. Blackeight Managing Partner Dr. Matthias Hüsgen accepted the award from former Federal President Christian Wulff.
Alumnae Lisa Wagner and Marie Buschhorn visit the FHWS Würzburg
The former FHWS students Lisa Wagner and Marie Buschhorn visited the M3ve Master course and Prof. Dr. Karsten Kilian in Würzburg as part of a guest lecture.
Blackeight honoured as top mid-sized business consultant
The Munich-based brand consultancy Blackeight was awarded top consultant status at the 6th German Medium-Sized Business Summit in Frankfurt am Main. Thus Blackeight ranks among the best advisors for the middle class.
Big changes need a strong brand
At the Marken Award ceremony in Düsseldorf, the MAN brand was awarded first place in the “Best Brand Relaunch” category by the high-ranking jury. In cooperation with the Munich-based brand consultancy Blackeight, the traditional MAN brand was strategically repositioned over a period of more than two years.
Auto-Abo, Carsharing & Co.: Does the car brand die on the way from product to service?
New mobility concepts are more flexible, individual and often more pragmatic. The car as a product is developing into a service. What role does the brand play in this context? Does it remain relevant or does it ultimately only count that you get from A to B?
Blackeight gets double reinforcement and expands its Brand Merger & Migration division
The Munich brand consultancy Blackeight is on a growth course and is getting double reinforcement with Lisa Wagner and Christof Quasten.