The brand consultancy Blackeight has taken the marketing consulting division to a new level and strengthened its personnel. Michael Rewald, a brand expert with many years of experience, has been leading the team and this business unit as Managing Brand Consultant since 01 November 2020. Rewald has been working as an independent brand consultant for companies, agencies and start-ups for the last two years after 16 years at Grey Group, most recently as CMO of the Group and as Managing Director of the CI/CD division KW43 Branddesign. »Following the Blackeight philosophy of understanding brand as part of corporate strategy is the future of brand management. To consistently derive further steps from the brand, such as innovation, leadership and experience, is a success and differentiation factor for companies. This is where I can contribute my experience and develop further together with the team at Blackeight«, explains Michael Rewald.