A successful brand doesn’t just happen overnight – it has to be developed. Prudence dictates to get a trademark lawyer and brand consultant on board as early as the development stage in order to tap into their expertise and to avoid any pitfalls
Good Leadership
Besides a famous founding personality, sound strategic and operational brand management are important factors for a brand to be successful. However, a brand has to be able to evolve independently from its hallmark VIP
Managing brands globally
Global brand management frequently involves exactly the same tasks, whether it concerns a small to medium sized company or a large corporation – only the prerequisites are different. As soon as a brand is managed worldwide, the challenges faced by the brand manager start being a lot more complex
Brands work day in – day out
Brands are his specialty. Dr. Matthias Hüsgen had three key messages for students studying for a master’s degree in Marketing/Sales/Media at Augsburg University for Applied Sciences during the 2013/14 winter semester: »Strategy is the foundation«, »Strong brands need to be managed intensively« and »Keep it precise and simple«
B8 @ Karlshochschule International University
Dr. Matthias Hüsgen presented methodologies and case studies from the perspective of a brand sparring partner to students on courses of international business, international marketing, and international media and communication management
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Starting a consulting business
»What customers expect from a consultation has changed dramatically in recent years. Strategy and concept development are no longer enough – their implementation is also part and parcel of customers’ wants and needs«
B8 @ University of Applied Sciences Würzburg-Schweinfurt
»Brand management from a Brand Sparring Partner’s perspective« – that’s what Dr. Matthias Hüsgen offered international students of Prof. Dr. Karsten Kilian’s Faculty of Economics at the University of Würzburg-Schweinfurt on December 6, 2013
Real experiences, real results
Putting oneself in the customer’s shoes pays off with success that can be measured: Dr. Matthias Hüsgen and Armin Schlamp explain how to get from brand strategy to brand experience in 5 steps
B8 @ Augsburg University of Applied Sciences
Dr. Matthias Hüsgen on the question »How does a brand strategy become a brand experience?« at the Faculty of Economics at Augsburg University of Applied Sciences, run in cooperation with Ingolstadt Business School