Matthias HüsgenAmbidextrous brand management: finding the right balanceHow to find the right balance between continuity and agility in brand management can be read in the current article by Dr. Matthias Hüsgen in the specialist magazine »markenartikel«.The whole article is only available in German.Related posts Blackeight wishes you a Merry Christmas! Covid-19 spares no one, neither brands nor communicators Marketing snacks: brand management in corona times Facebook Twitter Xing