This article is only in German available.
»Elementare Impulse« with Michael Rewald
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Marketing-Snack: Corporate vs. Personal Brand
Tesla or Elon Musk – who is the dominant brand here? Dr. Matthias Hüsgen talks about strong personal brands that can have a strong (negative) influence on their company’s brand through social media, for example. His conclusion: professional brand management is in demand! An informative, tasty snack for in between. read more…
Blackeight continues commitment to children in need
This article is only in German available.
Case Study: Score with B2B trade fairs
»Our task was not just to create a replacement for trade fairs that couldn´t take place, but a proper brand platform.« (Alexander Friedl, Head of Experiential Marketing of Palfinger AG) The Palfinger World Tour, a hybrid event developed by Blackeight, Blauepferde and goldenebotschaft together with Palfinger, was able to meet this ambition. The read more…
Helau, Alaaf and Breetlook at Corona times – Support together with Blackeight culture creators in carnival
This article is only in German available.
Without implementation, even good strategy is only worth half as much
Michael Rewald, together with Lisa Wagner, who has been promoted to the role of Senior Marketing Consultant as of January 01, 2021, will systematically develop the consulting offering in the area of operational brand management, i.e. marketing. Lisa Wagner summarizes: »We want to bring brand strategy to life and fill read more…
Blackeight strengthens operational brand management with two heads
Finanzdienstleister müssen ihre Markenführung neu aufstellen, um im disruptiven Umfeld neben Fintechs und Neofins zu bestehen. Angriff ist die beste Verteidigung. Wichtig sind Kundennähe, Mut zur Selbstkritik, Kooperation und Innovation.
Blackeight wishes you a Merry Christmas!
The entire Blackeight team wishes you and your family a reflective Christmas and all the best for 2021 – and above all, good health. 2020 was an extraordinary year in every respect. But every challenge also brings new opportunities, and so we look forward to realizing them together with you read more…
Trade shows and events 2021: How marketers want to allocate their budgets
This article is only in German available.