UN Climate Change Conference, Greta Thunberg, Fridays for Future. Sustainability is on everyone’s lips and our society is becoming increasingly aware of the impact each individual has on the environment.
The more the topic moves people, the more it becomes a focus topic for companies in a wide range of industries. The challenge for these companies is to link sustainability with brand, values and positioning in order to ensure and anchor credibility with customers. At the same time, there are already many brands that have internalized sustainability as an integral part of their DNA and consistently act sustainably. This enables them to create convincing differentiation and successfully position themselves on the market. Pioneers in this field are Katjes, Vaude and Patagonia.
From a strategic brand perspective, we see the increasing importance of this topic and know how to accompany brands on their way to a credible, differentiating positioning.
At the same time, it is a matter of great importance to us as a company to make our own contribution. Global carbon dioxide emissions are still rising today. At the same time, the Earth’s original tree population has already halved since the beginning of civilization.
We therefore want to improve our own carbon footprint and donate 1,500 trees to the »Plant-for-the-Planet« initiative. We already got to know the founder of the initiative, Felix Finkbeiner, personally, and his proactive design of the future inspires us very much.
»Even though we are still at the beginning of our own ecologically sustainable actions – the ball is rolling and we will stay on it« summarizes Managing Partner Armin Schlamp.
At the age of 9, Felix Finkbeiner founded »Plant-for-the-Planet« as a student initiative in Munich in 2007. His goal: to plant trees and train children all over the world as climate ambassadors. Twelve years later, the student initiative has become a global movement and 14 billion trees have already been planted. 14 billion are to become 1000 billion, or 150 trees per inhabitant. More information about the initiative can be found at www.plant-for-the-planet.org or in his highly recommended book:
Donation campaign 2018
Too many kids go to school without breakfast. In too many families, a hot meal together is not part of the daily standard. Therefore, for the children supported by Blackeight, the daily time in the Ark begins with a free, warm lunch. In some houses there is alternatively a warm meal in the evening. Where the Arche works directly at schools in early childhood care, the children are also provided with breakfast daily. The healthy, wholesome and balanced food in the Arche makes an important contribution to a reliable and relieving daily structure for children. With their wishes, children can have a say in the menu.
Christmas campaign 2018 by Blackeight: Donations for »Die Arche«
Eating together is an essential moment to be in conversation with children and to cultivate relationships. They experience an atmosphere in which they feel accepted and at home. They always find an open ear with the Ark employees to bring up frustration or enthusiasm in their everyday lives. This is where they are taught: Food and community belong together.
The children we support experience an appreciative approach to food at the Arche and practice proven manners at the table. Through discussions and courses, the children and their parents are made aware of the importance of a healthy diet and motivated to give an important role to eating together in their family.
© »Die Arche«
Donation campaign 2017
Also this year the team from Blackeight is committed to helping children in need. Together with »Connect minds4change«, we will help thirty children from Manila return to school next year.
Connect minds4change´s goal is to give disadvantaged children access to better education and with that a new life perspective. Next to building small libraries in remote villages and furnishing self-mounted solar cookers, the work focuses primarily on returning street kids into the school system long term.
What does Connect minds4change´s work in Manila look like exactly?
Volunteer teachers in Manila give children daily lessons right on the street, at the same time and at the same place. Straightforward and without complications. For some children, this access to education is their first in years. In the beginning each lesson usually lasts less than two hours per day, later even longer. Yet every hour is important for the way back into the school system. In the following years, on-site education will be crucial for their continuing journey through life.
With its work in Manila, the organization strives to…
…identify obstacles impacting school attendance
…re-establish routine playfully
…promote interest on school and knowledge
…create prerequisites to re-enable school attendance again
The volunteers from Connect minds4change have not only built a trustworthy and secure contact-point, but have also established the conditions for long-term school attendance.
Who is behind Connect minds4change?
Franziska Bammert initially founded Connect minds4change with friends in Munich. Supporters came swiftly from all over the world — from US book donations and pan-European volunteers from all over Europe, to native Filipinos and Filipinas who play an important role on-site. The focus is to understand what is really needed in order to create useful and sustainable projects. Direct on-site aid and personal exchange is in many aspects possible and for Franziska Bammert desirable.
Further information about Connect minds4change is available at https://connectminds4change.jimdo.com/