»Brand strategy as central control instrument of the management« – Blackeight at the FHWS Würzburg
The former FHWS students Lisa Wagner and Marie Buschhorn visited the M3ve Master course and Prof. Dr. Karsten Kilian (initiator of Markenlexikon.com) in Würzburg as part of a guest lecture. The two brand experts gave an insight into the development and implementation of brand strategies and discussed together with the students about brand work in practice and the multifaceted working day at Blackeight.
Many thanks to Prof. Dr. Kilian and the 30 students of year 5 for the invitation and the exciting exchange!
