B8 @ Augsburg University of Applied Sciences

»How does a brand strategy become a brand experience?«

Dr. Matthias Hüsgen tackled this question in a lecture given to international students from the master program »Marketing/Sales/Media« at the Faculty of Economics at Augsburg University of Applied Sciences, ran in conjunction with Ingolstadt Business School.

Blackeight complemented the course »Brand Management and Marketing Communications« for it’s presentation of real life examples and case studies. The course is ran by Prof. Dr. Manfred Uhl.