B8 @ University of Applied Sciences Würzburg-Schweinfurt

»It’s all about the experience«

»Brand management from a Brand Sparring Partner’s perspective« – that’s what Dr. Matthias Hüsgen offered international students of Prof. Dr. Karsten Kilian’s Faculty of Economics at the University of Würzburg-Schweinfurt on December 6, 2013.

Prof. Dr. Kilian is a renowned brand expert and operator of the website markenlexikon.com; he is also a brand columnist for the magazine Absatzwirtschaft.