Jointly with us, organic cosmetic brand Annemarie Börlind has refined and sharpened their brand strategy and design
B8 @ IUBH – International University of Applied Sciences Bad Honnef
Upon invitation by Prof. Dr. Jörn Redler, Dr. Matthias Hüsgen gave a lecture at »IUBH – International University of Applied Sciences Bad Honnef«, on June 13, 2016
B8 @ HHL – Leipzig Graduate School of Management
Upon invitation by Prof. Tobias Dauth, Dr. Matthias Hüsgen gave a lecture at »HHL – Leipzig Graduate School of Management«, on March 10, 2016
Brand Driven Change – the brand leads the way
There’s been a great deal written – and a lot of talk, about brand and change management
The ultimate in luxury = the ultimate in success
For the successful brand management of luxury brands one needs to have a sure instinct and great experience in managing marketing and sales
Concentr8 – Issue 1: Brand Driven Change
Change is all-around and ever-present. We’d like to introduce you to our extensive experience of brand driven change with this first edition of Concentr8
Concentr8 – the new magazine for key questions in brand management
The first issue of Concentr8 is published November 2, 2015. The monothematical publication answers central questions relating to strategic and operational brand management
Luxury: Brand strengthening through partnerships
Partnerships between luxury brands create many new advantages, such as transferring image or entering new markets. But beware: any cooperation must be well thought through
Cooperation is key
»What customers ask of a consultation has changed dramatically in recent years. In order to address and meet these changed requirements, various specialists are grouping together to form new expert units« says Dr. Matthias Hüsgen
Three levers to achieve brand success
To achieve success in brand management a systematic holistic concept to strategic and operational brand management is an absolute must. The three sides of the brand management triangle have it covered