Tesla or Elon Musk – who is the dominant brand here?
Dr. Matthias Hüsgen talks about strong personal brands that can have a strong (negative) influence on their company’s brand through social media, for example. His conclusion: professional brand management is in demand!
An informative, tasty snack for in between. Listen to his assessment (approx. 12 minutes) in the podcast of the largest German student initiative, MTP – Marketing zwischen Theorie und Praxis e.V.
All links mentioned in the podcast here.
Click here for another marketing snack on brand management in times of pandemic.