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Marketing-Snack: Corporate vs. Personal Brand

Tesla or Elon Musk – who is the dominant brand here?

Dr. Matthias Hüsgen talks about strong personal brands that can have a strong (negative) influence on their company’s brand through social media, for example. His conclusion: professional brand management is in demand!

An informative, tasty snack for in between. Listen to his assessment (approx. 12 minutes) in the podcast of the largest German student initiative, MTP – Marketing zwischen Theorie und Praxis e.V.

Listen now on: Spotify, Apple Podcast or Soundcloud.

All links mentioned in the podcast here:


Click here for another marketing snack on brand management in times of pandemic.