Case Study: Score with B2B trade fairs

»Our task was not just to create a replacement for trade fairs that couldn´t take place, but a proper brand platform.«
(Alexander Friedl, Head of Experiential Marketing of Palfinger AG)

The Palfinger World Tour, a hybrid event developed by Blackeight, Blauepferde and goldenebotschaft together with Palfinger, was able to meet this ambition. The event was entitled “Challenge accepted” and was consistently inspired by the brand promise as well as the pandemic-related challenges on the customer and company side. Our managing director Matthias Hüsgen explains in the current guest article at marconomy how the hybrid event concept of the Palfinger World Tour was developed and how the specific brand and target group content was developed .

Read the full article here. (Only in German available)

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