Instead of giving gifts this year, we are supporting the SOS-Kinderdorf e.V. in Germany
New member for continuous growth
Starting January 2017 we expand our management team with Andreas Thoma and strengthen our portfolio
Dread of digital transformation
In LEAD digital Dr. Matthias Hüsgen and Armin Schlamp are reviewing why many companies lag behind digitalisation
Annemarie Börlind wins German Brand Award 2016
Jointly with us, organic cosmetic brand Annemarie Börlind has refined and sharpened their brand strategy and design
Emotional Branding: success factor visual imagery
Emotive visuals aimed at connecting consumers with products. Right on trend: Coming across as natural as possible and most importantly, adding »that human touch«
Concentr8 – Issue 1: Brand Driven Change
Change is all-around and ever-present. We’d like to introduce you to our extensive experience of brand driven change with this first edition of Concentr8
Concentr8 – the new magazine for key questions in brand management
The first issue of Concentr8 is published November 2, 2015. The monothematical publication answers central questions relating to strategic and operational brand management
B8 @ OTH Regensburg
Corporate Brand Management as a discipline of strategic management – Following an invitation by Prof. Dr. Alexander Urban of the Faculty of Business Management, Mr. Armin Schlamp gave a lecture to MA students on June 17th, 2015
Three levers to achieve brand success
To achieve success in brand management a systematic holistic concept to strategic and operational brand management is an absolute must. The three sides of the brand management triangle have it covered
Brand management a question of personality?
Strong personalities form strong brands. But even without a dominant founder figure, brands can and must develop their own personality. This is made possible by systematic brand management with convincing content, clear structures and defined processes.