To achieve success in brand management a systematic holistic concept to strategic and operational brand management is an absolute must. The three sides of the brand management triangle have it covered
Brand management a question of personality?
Strong personalities form strong brands. But even without a dominant founder figure, brands can and must develop their own personality. This is made possible by systematic brand management with convincing content, clear structures and defined processes.
Good Leadership
Besides a famous founding personality, sound strategic and operational brand management are important factors for a brand to be successful. However, a brand has to be able to evolve independently from its hallmark VIP
Managing brands globally
Global brand management frequently involves exactly the same tasks, whether it concerns a small to medium sized company or a large corporation – only the prerequisites are different. As soon as a brand is managed worldwide, the challenges faced by the brand manager start being a lot more complex
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Starting a consulting business
»What customers expect from a consultation has changed dramatically in recent years. Strategy and concept development are no longer enough – their implementation is also part and parcel of customers’ wants and needs«
B8 @ EuroShop 2014
At Düsseldorf’s EuroShop 2014 trade fair, the world’s leading retail trade show, keynote speaker Armin Schlamp gave an audience of interested professionals insights into the methods used to translate brand strategies into brand experiences
Real experiences, real results
Putting oneself in the customer’s shoes pays off with success that can be measured: Dr. Matthias Hüsgen and Armin Schlamp explain how to get from brand strategy to brand experience in 5 steps
First Vodafone flagship store looks back on a successful first year in business
One year ago Vodafone opened its first flagship store in Cologne with the aim of translating the brand promise into a total customer experience. The story of success after one year: Revenue nearly doubled compared to other Vodafone shops
Blackeight reflects upon it’s first year in business
One year after its formation, Blackeight Brand Sparring Partner GmbH takes stock for the first time at its location in Munich. Armin Schlamp and Dr. Matthias Hüsgen founded the brand and strategy consultancy. The managing partners employ seven consultants and won five new clients in the last year