This article is only in German available.
Category: Armin Schlamp (Page 1 of 3)
Without implementation, even good strategy is only worth half as much
Michael Rewald, together with Lisa Wagner, who has been promoted to the role of Senior Marketing Consultant as of January 01, 2021, will systematically develop the consulting offering in the area of operational brand management, i.e. marketing. Lisa Wagner summarizes: »We want to bring brand strategy to life and fill read more…
Blackeight strengthens operational brand management with two heads
Finanzdienstleister müssen ihre Markenführung neu aufstellen, um im disruptiven Umfeld neben Fintechs und Neofins zu bestehen. Angriff ist die beste Verteidigung. Wichtig sind Kundennähe, Mut zur Selbstkritik, Kooperation und Innovation.
Blackeight strengthens sparring in operational brand management with Michael Rewald
The brand consultancy Blackeight has taken the marketing consulting division to a new level and strengthened its personnel. Michael Rewald, a brand expert with many years of experience, has been leading the team and this business unit as Managing Brand Consultant since 01 November 2020. Rewald has been working as read more…
Covid-19 spares no one, neither brands nor communicators
What can brand management look like in times of the »New Normal«? How can the existing brand core be used and expanded even in times of crisis? And what are promising strategies and best practices? Answers to these questions, among others, can be found in the article by our two read more…
MAN Truck & Bus wins the German Brand Award 2020: »Simplifying Business« receives gold, the accompanying agency is Blackeight
This press release is only available in German.
Strong brands and what makes their brand management special
How can B2B companies position themselves as strong brands? Marconomy has dealt with this topic and summarized the strategies, challenges and relaunch processes of five well-known industrial and technology companies. Our cooperation with MAN Truck & Bus was included as best practice for B2B brand management. You can download read more…
These 7 themes determine the brand management in 2020
Brand managers can look back on an eventful 2019: punitive tariffs, ad hoc regulatory decisions and sustainability movements were on the agenda. The latter have triggered a major debate on purpose: Brands are increasingly trying to address sustainability issues such as climate or social commitment, especially to reach younger target read more…
Blackeight assumes responsibility
Also this year the team from Blackeight is committed to helping children in need. Together with »Connect minds4change«, we will help thirty children from Manila return to school next year
Branded architecture: The Vodafone Campus in Düsseldorf
The article is only available in German.