The banks and savings banks recently turned their full attention to their new competitors. This shows the multitude of names for these attackers: Fintech, Bigtech, Digitalbank, Onlinebank, Smartphone-Bank, Neobank or Neofin. Issues such as negative interest rates, self-regulation in the mortgage business and, above all, digitisation required the remaining attention of banks and savings banks.
Blackeight has been honored as TOP Consultant. This makes Blackeight one of the best consultants for medium-sized businesses. Blackeight Managing Partner Dr. Matthias Hüsgen accepted the award from former Federal President Christian Wulff.
At the Marken Award ceremony in Düsseldorf, the MAN brand was awarded first place in the “Best Brand Relaunch” category by the high-ranking jury. In cooperation with the Munich-based brand consultancy Blackeight, the traditional MAN brand was strategically repositioned over a period of more than two years.
New mobility concepts are more flexible, individual and often more pragmatic. The car as a product is developing into a service. What role does the brand play in this context? Does it remain relevant or does it ultimately only count that you get from A to B?
The Munich brand consultancy Blackeight is on a growth course and is getting double reinforcement with Lisa Wagner and Christof Quasten.
»What customers ask of a consultation has changed dramatically in recent years. In order to address and meet these changed requirements, various specialists are grouping together to form new expert units« says Dr. Matthias Hüsgen
Blackeight expands team with two more brand experts for the new year.