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Brand as driver of customer experience: Marie Buschhorn and Tamara Ertl at the WFI – Ingolstadt School of Management. Our brand sparring partners gave impulses from brand management practice in the master lecture »Service Management«. On the basis of our customer MAN Truck & Bus, they demonstrated how a read more…
The former FHWS students Lisa Wagner and Marie Buschhorn visited the M3ve Master course and Prof. Dr. Karsten Kilian in Würzburg as part of a guest lecture.
The brand experts Peter Schubach and Marie Buschhorn gave the students and Prof. Dr. Brigitte Gaiser an exciting insight into brand practice during a guest talk in the MCM lecture.