»Consistent brand management becomes visible on the outside and inside« – Blackeight at HS Pforzheim
Peter Schubach and Marie Buschhorn visited the master course Creative Communication & Brand Management (MCM) as well as Prof. Dr. Brigitte Gaiser and reported on exciting B2B and B2C projects. The lecture is not only attended by MCM’ler*innen, but also by students of the Master Corporate Communication Management and the Master Creative Direction. In addition to insights into the basics of brand management and into the brand practice, the two brand experts introduced Blackeight as an employer – after which they discussed together.
Many thanks to Prof. Dr. Gaiser and the students during the MCM lecture for the invitation and the exciting exchange!