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Blackeight visits WFI for the second time
Brand as driver of customer experience: Marie Buschhorn and Tamara Ertl at the WFI – Ingolstadt School of Management. Our brand sparring partners gave impulses from brand management practice in the master lecture »Service Management«. On the basis of our customer MAN Truck & Bus, they demonstrated how a read more…
Blackeight visits OTH Regensburg
Blackeight gave practical insights at the OTH Regensburg
Dr. Matthias Hüsgen and WFI-Alumna Tamara Ertl at the WFI Ingolstadt
Our brand sparring partners gave a practical presentation at WFI Ingolstadt on the topic “Experiencing strong brands: How brand strategies come to life”
Blackeight visits again Pforzheim University
Anna Scheuernstuhl, Alumna of the Pforzheim University of Applied Sciences, followed the invitation of Prof. Dr. Brigitte Gaiser and paid a visit to her old university
Guest Lecture at the Ludwig-Maximilians-Universität München
LMU alumni Tamara Ertl and Andreas L.M. Thoma gave a guest lecture last week at the »Institute for Market-based Management« of the Ludwig-Maximilians-Universität München