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Brand as driver of customer experience: Marie Buschhorn and Tamara Ertl at the WFI – Ingolstadt School of Management. Our brand sparring partners gave impulses from brand management practice in the master lecture »Service Management«. On the basis of our customer MAN Truck & Bus, they demonstrated how a read more…
Blackeight gave practical insights at the OTH Regensburg
Our brand sparring partners gave a practical presentation at WFI Ingolstadt on the topic “Experiencing strong brands: How brand strategies come to life”
Anna Scheuernstuhl, Alumna of the Pforzheim University of Applied Sciences, followed the invitation of Prof. Dr. Brigitte Gaiser and paid a visit to her old university
LMU alumni Tamara Ertl and Andreas L.M. Thoma gave a guest lecture last week at the »Institute for Market-based Management« of the Ludwig-Maximilians-Universität München