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Blackeight visits again Pforzheim University

Anna Scheuernstuhl, Alumna of the Pforzheim University of Applied Sciences, followed the invitation of Prof. Dr. Brigitte Gaiser as she did last summer semester and paid a visit to her old university.
 
Together with Tamara Ertl she gave exciting insights into current projects and explained the importance of a consistent brand management for B2B and B2C brands to the students of the Master program »Creative Communication & Brand Management«. In their presentation, the two brand consultants showed how brands can successfully differentiate themselves.
 
A vivid discussion with the approximately 40 students brought this visit to a successful ending.
 
Thank you very much for the invitation, Prof. Dr. Brigitte Gaiser! We look forward to coming back next year!