Finanzdienstleister müssen ihre Markenführung neu aufstellen, um im disruptiven Umfeld neben Fintechs und Neofins zu bestehen. Angriff ist die beste Verteidigung. Wichtig sind Kundennähe, Mut zur Selbstkritik, Kooperation und Innovation.
Tag: Operative Markenführung
Blackeight strengthens sparring in operational brand management with Michael Rewald
The brand consultancy Blackeight has taken the marketing consulting division to a new level and strengthened its personnel. Michael Rewald, a brand expert with many years of experience, has been leading the team and this business unit as Managing Brand Consultant since 01 November 2020. Rewald has been working as read more…