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The B8 success recipe for the 8th birthday

Take 200 g butter, 150 g dark chocolate glaze, 3 eggs, 120 g sugar, 1 pinch of salt, 130 g flour, 2 tablespoons cocoa powder, 1 teaspoon baking powder and 12 enthusiastic bakers – that’s the Blackeight success recipe.

 

Forming a great whole from the ingredients of unique people is always our most important concern. It is not least in these difficult times that we realize how important solidarity and the contribution of each individual are.

 

To honor this appropriately, we would like to celebrate 8 years of Blackeight with you today – and despite the current challenges. A big thank you goes to all our employees, partners and, of course, customers without whom the last eight years would not have been possible. Thank you!

 

Blackeight Birthday Cake

 

 

* Recipe from Siggi, seen at https://www.einfachbacken.de/

 

 


Flatten the Curve: »Acting responsibly« at Blackeight

In times like these, »responsible action« begins with yourself. Since Friday, 13.3.2020, all our employees have therefore been in home office for an indefinite period. With this, we at Blackeight would also like to make our contribution to slowing down the spread of the corona virus. In this spirit: Stay at home and stay healthy!

 

Our customers and partners reach us as usual. All projects will continue to be driven forward with the same high quality standards.

 


Strong brands and what makes their brand management special

How can B2B companies position themselves as strong brands? Marconomy has dealt with this topic and summarized the strategies, challenges and relaunch processes of five well-known industrial and technology companies. Our cooperation with MAN Truck & Bus was included as best practice for B2B brand management.

 

You can download in-depth insights into the successful brand relaunch of MAN Truck & Bus here free as a PDF (only available in German).


These 7 themes determine the brand management in 2020

Brand managers can look back on an eventful 2019: punitive tariffs, ad hoc regulatory decisions and sustainability movements were on the agenda. The latter have triggered a major debate on purpose: Brands are increasingly trying to address sustainability issues such as climate or social commitment, especially to reach younger target groups. However, this trend is not undisputed. Some voices are already warning of »greenwashing« tendencies. 2020 will also be an exciting year for marketers. We at Blackeight identify seven key trends for the coming year.

 

You can find the full article here (only in German).

 


Blackeight takes responsibility

UN Climate Change Conference, Greta Thunberg, Fridays for Future. Sustainability is on everyone’s lips and our society is becoming increasingly aware of the impact each individual has on the environment.

 

The more the topic moves people, the more it becomes a focus topic for companies in a wide range of industries. The challenge for these companies is to link sustainability with brand, values and positioning in order to ensure and anchor credibility with customers. At the same time, there are already many brands that have internalized sustainability as an integral part of their DNA and consistently act sustainably. This enables them to create convincing differentiation and successfully position themselves on the market. Pioneers in this field are Katjes, Vaude and Patagonia.

 

From a strategic brand perspective, we see the increasing importance of this topic and know how to accompany brands on their way to a credible, differentiating positioning.

 

At the same time, it is a matter of great importance to us as a company to make our own contribution. Global carbon dioxide emissions are still rising today. At the same time, the Earth’s original tree population has already halved since the beginning of civilization.

Blackeight takes responsibility_Plant for the Planet

We therefore want to improve our own carbon footprint and donate 1,500 trees to the »Plant-for-the-Planet« initiative. We already got to know the founder of the initiative, Felix Finkbeiner, personally, and his proactive design of the future inspires us very much.

 

»Even though we are still at the beginning of our own ecologically sustainable actions – the ball is rolling and we will stay on it« summarizes Managing Partner Armin Schlamp.

Blackeight got a donation certificate from Plant-for-the-Planet

 

To »Plant-for-the-Planet«:
At the age of 9, Felix Finkbeiner founded »Plant-for-the-Planet« as a student initiative in Munich in 2007. His goal: to plant trees and train children all over the world as climate ambassadors. Twelve years later, the student initiative has become a global movement and 14 billion trees have already been planted. 14 billion are to become 1000 billion, or 150 trees per inhabitant. More information about the initiative can be found at www.plant-for-the-planet.org or in his highly recommended book:

Blackeight takes responsibility_Plant for the Planet

 

Donation campaign 2018
Too many kids go to school without breakfast. In too many families, a hot meal together is not part of the daily standard. Therefore, for the children supported by Blackeight, the daily time in the Ark begins with a free, warm lunch. In some houses there is alternatively a warm meal in the evening. Where the Arche works directly at schools in early childhood care, the children are also provided with breakfast daily. The healthy, wholesome and balanced food in the Arche makes an important contribution to a reliable and relieving daily structure for children. With their wishes, children can have a say in the menu.

Blackeight takes responsibility_Arche

Christmas campaign 2018 by Blackeight: Donations for »Die Arche«
Eating together is an essential moment to be in conversation with children and to cultivate relationships. They experience an atmosphere in which they feel accepted and at home. They always find an open ear with the Ark employees to bring up frustration or enthusiasm in their everyday lives. This is where they are taught: Food and community belong together.

 

The children we support experience an appreciative approach to food at the Arche and practice proven manners at the table. Through discussions and courses, the children and their parents are made aware of the importance of a healthy diet and motivated to give an important role to eating together in their family.

Blackeight takes responsibility_Arche

© »Die Arche«

 

Donation campaign 2017

In 2017 the team from Blackeight is committed to helping children in need. Together with »Connect minds4change«, we will help thirty children from Manila return to school next year.

Connect minds4change´s goal is to give disadvantaged children access to better education and with that a new life perspective. Next to building small libraries in remote villages and furnishing self-mounted solar cookers, the work focuses primarily on returning street kids into the school system long term.

Das Team von Blackeight engagiert sich auch in diesem Jahr für Kinder in Not. Gemeinsam mit »Connect Minds4Change« ermöglichen wir im kommenden Jahr 30 Kindern den täglichen Schulbesuch in Manila

What does Connect minds4change´s work in Manila look like exactly?
Volunteer teachers in Manila give children daily lessons right on the street, at the same time and at the same place. Straightforward and without complications. For some children, this access to education is their first in years. In the beginning each lesson usually lasts less than two hours per day, later even longer. Yet every hour is important for the way back into the school system. In the following years, on-site education will be crucial for their continuing journey through life.

With its work in Manila, the organization strives to…

…identify obstacles impacting school attendance
…re-establish routine playfully
…promote interest on school and knowledge
…create prerequisites to re-enable school attendance again

The volunteers from Connect minds4change have not only built a trustworthy and secure contact-point, but have also established the conditions for long-term school attendance.

Who is behind Connect minds4change?
Franziska Bammert initially founded Connect minds4change with friends in Munich. Supporters came swiftly from all over the world — from US book donations and pan-European volunteers from all over Europe, to native Filipinos and Filipinas who play an important role on-site. The focus is to understand what is really needed in order to create useful and sustainable projects. Direct on-site aid and personal exchange is in many aspects possible and for Franziska Bammert desirable.

Further information about Connect minds4change is available at https://connectminds4change.jimdo.com/

© »Connect minds4change«

 

Blackeight takes responsibility

Agility as a strategic pillar in brand management

Blackeight gives exciting insights at EMC Lisbon

»Agility as a strategic pillar in brand management«: BLACKEIGHT visits the European Marketing Camp (EMC) in Lisbon

 

»Discover new ways« was the focus of the European Marketing Camp 2019 in Lisbon. Dr. Matthias Hüsgen presented a new brand management approach developed by Blackeight to the approximately 150 international marketers. This complements the classic brand management focused on stability and continuity with agility as a strategic option. This gives brand managers new, more flexible solutions for the VUCA world.

 

We would like to thank MTP – Marketing zwischen Theorie und Praxis e.V., the Nova Marketing Club and the Católica Marketing Club for the invitation. Thanks to the students and the numerous Heads of Brand for the exciting exchange and the positive feedback!

 


Blackeight visits WFI for the second time

Blackeight gives exciting insights at WFI

Brand as driver of customer experience: Marie Buschhorn and Tamara Ertl at the WFI – Ingolstadt School of Management.

 

Our brand sparring partners gave impulses from brand management practice in the master lecture »Service Management«. On the basis of our customer MAN Truck & Bus, they demonstrated how a classic manufacturer can develop out of the brand into a solution provider and how a clear brand strategy can ensure differentiating customer experiences. The lecture concluded with an open and lively round of questions. For example, when and why external consulting makes sense in brand management and what added value is associated with it.

 

Many thanks to Prof. Dr. Jens Hogreve and Hannes Fleischer for the invitation and the positive feedback! We are looking forward to the further exchange!