Posts

Starting a consulting business

»What customers expect from consultation has changed dramatically in recent years. Therefore strategy and concept development are no longer enough – their implementation is also part and parcel of customers’ wants and needs.«

 

The article is only available in German. To read the complete article please change the language in the main menu.


B8 @ EuroShop 2014

»From brand strategy to brand experience«

 

At Düsseldorf’s EuroShop 2014 trade fair, the world’s leading retail trade show, keynote speaker Armin Schlamp gave an audience of interested professionals insights into the methods used to translate brand strategies into brand experiences. Expotechnik Group then invited him to give the lecture at their trade stand.

 

Blackeight and Expotechnik have jointly developed a unique process for the creation of brand experiences, using these three building blocks: strategy, design and realization.


Real experiences, real results

Putting oneself in the customer’s shoes pays off with success that can be measured: Dr. Matthias Hüsgen and Armin Schlamp explain how to get from brand strategy to brand experience in 5 steps.

 

The article is only available in German. To read the complete article please change the language in the main menu.

Echtes Erlebnis, echtes Ergebnis_VF_Flagship_1

 

 


First Vodafone flagship store looks back on a successful first year in business

One year ago, Vodafone opened its first flagship store in Cologne with the aim of transforming the brand promise into a total customer experience. The company saw success after one year: Revenue nearly doubled compared to other Vodafone shops.

The article is only available in German. To read the complete article please change the language in the main menu.

Erster Vodafone Flagshipstore

 

 


Blackeight reflects upon it’s first year in business

One year after its formation, Blackeight Brand Sparring Partner GmbH reflects upon it’s first year in business in Munich. Armin Schlamp and Dr. Matthias Hüsgen founded the brand and strategy consultancy, employ seven consultants and have won five new clients in the previous year.

 

The article is only available in German. To read the complete article please change the language in the main menu.

 


Point of Brand Experience

The point of sale is the focal point for successful companies in brand experience. Even though the frequently used term »shopper marketing« seems to be putting the customer at the heart of operations, it’s the next steps that really matter: The desired brand experience and the corresponding brand strategy is decisive for determing the point of sale, choosing which products and services to offer as well as the behaviour of employees.

 

The article is only available in German. To read the complete article please change the language in the main menu.

Markenartikel 1-2/2012