Exciting insights into the work of Blackeight

The focus of this year’s MTP office assembly in Nuremberg was on the intensive exchange of experience and knowledge between the individual participants in various workshops and lectures.
In this context Dr. Matthias Hüsgen spoke on the topic »Many brands at Blackeight« and shared exciting insights into the work of the Munich brand consultancy the 400 participants.
MTP – Marketing zwischen Theorie und Praxis e. V. with its network of 17 offices, 18 alumni clubs and its more than 3,600 members is Germany’s largest student marketing initiative.
For one year now, Blackeight supports the Munich office as a regional sponsor.
We were very pleased with the lively interest in our presentation and are looking forward to the future cooperation with MTP.

© MTP – Marketing zwischen Theorie und Praxis e.V.


Blackeight is Top Employer 2018

For the sixth time, the news magazine Focus, in cooperation with »kununu«, selected the best employers in Germany, Austria and Switzerland. The prize was awarded to 1,000 employers from 22 sectors, who now have the seal “FOCUS Top Employer 2018”.
More than 100,000 employee judgments of all hierarchy and age groups were evaluated for this study. The decisive criterion was whether the employees recommend their own employer. In addition, the study takes into account employee ratings for other employers within the industry. For the evaluation, the judgments for the employers in each industry were counted, the selection of the top employers was based on the frequency of recommendations.
Die Markenberatung Blackeight ist Top Arbeitgeber Mittelstand laut Focus Online.

Guest Lecture at the Ludwig-Maximilians-Universität München

The LMU alumni Tamara Ertl and Andreas L.M. Thoma gave a guest lecture last week at the »Institute for Market-based Management« of the Ludwig-Maximilians-Universität München. In the lecture, students, who are currently studying business economics at the institute, were given an overview of Blackeight´s brand model, the brand development process, as well as the company´s understanding of brand-oriented corporate management.
We would like to thank the chair and director of the institute, Dr. Schwaiger, as well as his team for the invitation and we look forward to more projects together in the future. 

The AMD Akademie Mode & Design visits Blackeight

Students from the AMD Akademie Mode & Design in Munich payed a visit to Blackeight last week. During their visit, they, under the motto „The Conception and Visualization of Brand Experiences“, discussed current trends in the areas of brand conception, brand implementation, as well as creating comprehensive brand experiences with Bettina Otto, creative director at BlauePferde GmbH, and Andreas L. M. Thoma, one of our Brand Sparring Partners. The students are currently studying brand and communication design at the AMD Akademie Mode & Design, which is directed by Dr. Katharina Klug.

Studierende des Studiengangs »Marken- und Kommunikationsdesign« der Akademie für Mode und Design, München unter Leitung von Prof. Dr. Katharina Klug besuchten in der vergangenen Woche die Markenberatung Blackeight.


Blackeight assumes responsibility

Also this year the team from Blackeight is committed to helping children in need. Together with »Connect minds4change«, we will help thirty children from Manila return to school next year.

Connect minds4change´s goal is to give disadvantaged children access to better education and with that a new life perspective. Next to building small libraries in remote villages and furnishing self-mounted solar cookers, the work focuses primarily on returning street kids into the school system long term.
Das Team von Blackeight engagiert sich auch in diesem Jahr für Kinder in Not. Gemeinsam mit »Connect Minds4Change« ermöglichen wir im kommenden Jahr 30 Kindern den täglichen Schulbesuch in Manila
What does Connect minds4change´s work in Manila look like exactly?
Volunteer teachers in Manila give children daily lessons right on the street, at the same time and at the same place. Straightforward and without complications. For some children, this access to education is their first in years. In the beginning each lesson usually lasts less than two hours per day, later even longer. Yet every hour is important for the way back into the school system. In the following years, on-site education will be crucial for their continuing journey through life.
With its work in Manila, the organization strives to…
…identify obstacles impacting school attendance
…re-establish routine playfully
…promote interest on school and knowledge
…create prerequisites to re-enable school attendance again
The volunteers from Connect minds4change have not only built a trustworthy and secure contact-point, but have also established the conditions for long-term school attendance.

Who is behind Connect minds4change?
Franziska Bammert initially founded Connect minds4change with friends in Munich. Supporters came swiftly from all over the world — from US book donations and pan-European volunteers from all over Europe, to native Filipinos and Filipinas who play an important role on-site. The focus is to understand what is really needed in order to create useful and sustainable projects. Direct on-site aid and personal exchange is in many aspects possible and for Franziska Bammert desirable.
Further information about Connect minds4change is available at https://connectminds4change.jimdo.com/

© »Connect minds4change«


Das Team von Blackeight engagiert sich auch in diesem Jahr für Kinder in Not.

Concentr8 – Issue 2: In a blaze of glory

The new issue of Concentr8
Brand partnerships are offering a wide range of opportunities from redefining to sharpening and strengthening the brand. This trend has been especially noticeable among luxury brands in recent years. Luxury brands are quite sensitive entities and their success is highly dependent on their symbolic value. Therefore, maximum precision is necessary when planning and executing a collaboration between two luxury brands. Like this, serious consequences such as dilution of the brand’s core or other damages to the image can be avoided.
Please find more on that topic in the new issue of Blackeight’s publication Concentr8.
(only available in German)
Markenpartnerschaften bieten eine Vielzahl an Möglichkeiten, Marken neu aufzuladen, zu schärfen und nachhaltig zu stärken – ein Trend, der vor allem bei Luxusmarken in den vergangenen Jahren in unterschiedlicher Ausprägung zu sehen ist.
Markenpartnerschaften bieten eine Vielzahl an Möglichkeiten, Marken neu aufzuladen, zu schärfen und nachhaltig zu stärken.

Markenpartnerschaften bieten eine Vielzahl an Möglichkeiten, Marken neu aufzuladen, zu schärfen und nachhaltig zu stärken. Mehr erfahren sie dazu in der zweiten Ausgabe unserer Concentr8.

Internship @ Blackeight

Der Brand Consulting Praktikant Patrick Wuest berichtet von seinem Praktikum bei der Markenberatung Blackeight in München.
We have talked to our intern Patrick Wüst about his impressions at Blackeight:
Patrick, you have been working at Blackeight for four months now. Tell us something about you, what did you do before your time at Blackeight and how did you get to us?
I am 23 years old, I come from Frankfurt and have studied Business Administration with a focus on Marketing / Marketing Research at the University of Applied Sciences in Mainz.
I have worked at a market research institute as a working student in the consumer and customer department for more than one year. After that I wanted to gain experience in Brand Consulting as well. When I noticed the job posting at Xing, I checked Blackeight’s ratings on kununu and applied for the job.
What do you like most about working here?
I really appreciate that I am included in the whole project work. That’s why the learning curve here is very steep. I can take over very exciting and challenging tasks and colleagues help me whenever I have a question. Generally speaking here is a very nice and easy-going atmosphere and I can participate actively in every project step.
What impresses me most is how people approach tasks differently here. Every colleague has a special field with its own methods. Every project team has different concepts. That’s why I get to know a lot of different perspectives and approaches.
Can you imagine working as a Brand Consultant after your internship?
Definitely. The work as a Brand Consultant is very interesting. There are a lot of parallels to the work as a Research Consultant. You analyze companies, their target groups and competitors, identify trends and develop solutions for customers. In this case a strategy. The difference is that the focus here lies in brand management and the customer gets accompanying consultation even after the development of the strategy to implement it. As a Brand Consultant you have exciting projects and a lot of challenges to face. From designing the workshop, to developing scenarios to the implementation of the strategy.
Thanks Patrick for sharing your impressions with us.