Point of Brand Experience

The point of sale is the focal point for successful companies in brand experience. Even though the frequently used term »shopper marketing« seems to be putting the customer at the heart of operations, it’s the next steps that really matter: The desired brand experience and the corresponding brand strategy is decisive for determing the point of sale, choosing which products and services to offer as well as the behaviour of employees.

 

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Markenartikel 1-2/2012

 

 

 

 

 

 

 

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