The banks and savings banks recently turned their full attention to their new competitors. This shows the multitude of names for these attackers: Fintech, Bigtech, Digitalbank, Onlinebank, Smartphone-Bank, Neobank or Neofin. Issues such as negative interest rates, self-regulation in the mortgage business and, above all, digitisation required the remaining attention of banks and savings banks.
Category: Pressemitteilung (Page 2 of 4)
Former Federal President Wulff presents TOP Consultant award
Blackeight has been honored as TOP Consultant. This makes Blackeight one of the best consultants for medium-sized businesses. Blackeight Managing Partner Dr. Matthias Hüsgen accepted the award from former Federal President Christian Wulff.
“Simplifying Business” – the successful brand relaunch of MAN
Blackeight and MAN report to the specialist portal marconomy how the company has evolved from a commercial vehicle manufacturer to a provider of intelligent transport solutions and why the brand relaunch was so special.
Big changes need a strong brand
At the Marken Award ceremony in Düsseldorf, the MAN brand was awarded first place in the “Best Brand Relaunch” category by the high-ranking jury. In cooperation with the Munich-based brand consultancy Blackeight, the traditional MAN brand was strategically repositioned over a period of more than two years.
Auto-Abo, Carsharing & Co.: Does the car brand die on the way from product to service?
New mobility concepts are more flexible, individual and often more pragmatic. The car as a product is developing into a service. What role does the brand play in this context? Does it remain relevant or does it ultimately only count that you get from A to B?
Blackeight gets double reinforcement and expands its Brand Merger & Migration division
The Munich brand consultancy Blackeight is on a growth course and is getting double reinforcement with Lisa Wagner and Christof Quasten.
Sharpening a brand in generational change
HBM case study “How important is packaging?”: For a natural cosmetics manufacturer, the next generation is pushing for power and wants to make the brand more modern
A matter of positioning
By using the example of the poncho label Tela, Armin Schlamp explains in the January edition of the Harvard Business Manager magazine why the internal evaluation of own goals and vision is fundamental for brand positioning
The renaissance of content continues
For the marconomy dossier on B2B marketing trends in 2017, Dr. Matthias Hüsgen and Armin Schlamp give their individual outlook and expectations for this year
Dread of digital transformation
In LEAD digital Dr. Matthias Hüsgen and Armin Schlamp are reviewing why many companies lag behind digitalisation