Dr. Matthias Hüsgen and WFI-Alumna Tamara Ertl at the WFI Ingolstadt

Blackeight hielt einen Praxisvortrag an der WFI Ingolstadt.

 

“Experiencing strong brands: How brand strategies come to life”
 
Our Brand Sparring Partners gave impulses from their practical experience in the master lecture “Service Management”. They illustrated the role of brand strategy as a basis and guideline for successful customer experience management.
Thanks to Prof. Dr. Hogreve and Mr. Fleischer for the invitation and to all students for the great discussion!

Previous Article»WHY Mercedes-Benz defined its purpose twice«Next Article»Blackeight visits University of Innsbruck«