Blackeight provided the students and Prof. Dr. Karsten Kilian exciting insights into the daily business of a brand consultancy
B8 @ MUAS – Munich University of Applied Sciences
At Munich University of Applied Science Dr. Matthias Hüsgen and Daniel Höpfner presented a project task for the part time master programme in business administration and engineering
How to develop successful brand names
In der aktuellen Online-Ausgabe der ONEtoONE erläutert Daniel Höpfner, Senior Brand Consultant bei Blackeight, die erfolgreiche Entwicklung von Markennamen