Since May, Blackeight has been a regional sponsor of MTP one of the biggest, cross-generational marketing network for students and alumni in Germany. As a regional sponsor, Blackeight will support MTP Munich from now on.
To mark the partnership’s kick-off, Dr. Matthias Hüsgen and Anna Scheuernstuhl introduced Blackeight’s »Brand Sparring Partner« consultancy approach at the MTP’s weekly plenary session. They highlighted how a brand can be used as central controlling instrument. The Blackeight team will functionally and methodically support the MTP members in their future project activities.