B8 @ WHU Otto Beisheim School of Management

»Brand Management and the bottom line«

As part of the MBA lecture series »Brand and Price Management«, Dr. Matthias Hüsgen delivered a lecture to international students following an invitation by Prof. Dr. Martin Fassnacht at the WHU campus in Düsseldorf on September 29, 2013.

The Faculty of Business Administration, Marketing and Trade at the WHU Otto Beisheim School explores management-related topics, particular those in the area of market-based business management.