B8 @ OTH Regensburg

»Corporate Brand Management as a discipline of strategic management«

 

Following an invitation by Prof. Dr. Alexander Urban of the Faculty of Business Management, Armin Schlamp gave a lecture to MA students on June 17th, 2015. The students from the Marketing and Corporate Management department had the opportunity to learn all about best practice and which measures companies take to achieve a perfect balance between brand and corporate strategy.

Previous Article»Cooperation is key«Next Article»Luxury: Brand strengthening through partnerships«