B8 @ Karlshochschule International University

»Corporate Brand Management«

 

Dr. Matthias Hüsgen presented methodologies and case studies from the perspective of a brand sparring partner to students on courses of international business, international marketing, and international media and communication management.

 

The lecture was the result of Prof. Dr. Dirk Nicolas Wagner, Managing Director at the Karlshochschule, International University in Karlsruhe, inviting Dr. Hüsgen to complement his lecture on »Basic Principles of Strategic Management«; May 7, 2014.

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