Students from the AMD Akademie Mode & Design in Munich payed a visit to Blackeight last week. During their visit, they, under the motto „The Conception and Visualization of Brand Experiences“, discussed current trends in the areas of brand conception, brand implementation, as well as creating comprehensive brand experiences with Bettina Otto, creative director at BlauePferde GmbH, and Andreas L. M. Thoma, one of our Brand Sparring Partners. The students are currently studying brand and communication design at the AMD Akademie Mode & Design, which is directed by Dr. Katharina Klug.