{"id":7447,"date":"2021-07-08T09:01:26","date_gmt":"2021-07-08T07:01:26","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=7447"},"modified":"2024-03-28T16:05:52","modified_gmt":"2024-03-28T15:05:52","slug":"marketing-snack-corporate-vs-personal-brand","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/marketing-snack-corporate-vs-personal-brand","title":{"rendered":"Marketing-Snack: Corporate vs. Personal Brand"},"content":{"rendered":"

Tesla or Elon Musk – who is the dominant brand here?<\/p>\n

Dr. Matthias H\u00fcsgen talks about strong personal brands that can have a strong (negative) influence on their company’s brand through social media, for example. His conclusion: professional brand management is in demand!<\/p>\n

An informative, tasty snack for in between. Listen to his assessment (approx. 12 minutes) in the podcast of the largest German student initiative, MTP – Marketing zwischen Theorie und Praxis e.V.<\/a><\/p>\n

Listen now on: Spotify<\/a>, Apple Podcast<\/a> or Soundcloud<\/a>.<\/p>\n

All links mentioned in the podcast here:<\/p>\n

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Twitter Matthias H\u00fcsgen \u2013 @_Huesgen<\/a><\/p>\n

Risikobewertung Tesla \u2013 Tim Mullaney (CNBC)<\/a><\/p>\n

\u00bbDie M\u00e4r vom Tesla-Gewinn!\u00ab \u2013 Prof. Dr. Karsten Kilian<\/a><\/p>\n

\u00bbTesla steckt in der Wachstumsfalle\u00ab \u2013 Ferdinand Dudenh\u00f6ffer<\/a><\/p>\n

\u00bbVerfahren der Markenbewertung\u00ab \u2013 Volker Trommsdorff<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

Click here<\/a> for another marketing snack on brand management in times of pandemic.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Tesla or Elon Musk – who is the dominant brand here? Dr. Matthias H\u00fcsgen talks about strong personal brands that can have a strong (negative) influence on their company’s brand through social media, for example. His conclusion: professional brand management is in demand! An informative, tasty snack for in between. read more…<\/a><\/p>\n","protected":false},"author":3,"featured_media":6932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238,408],"tags":[452,252,386,450,449,288,451],"coauthors":[195],"class_list":["post-7447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","category-matthias-huesgen-en-2","tag-matthias-huesgen-en-2","tag-mtp-en","tag-mtpodcast-en","tag-musk-en","tag-personal-brand","tag-podcast-en","tag-tesla-en"],"acf":[],"yoast_head":"\nMarketing-Snack: Corporate vs. Personal Brand - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"description\" content=\"Marketing-Snack: Corporate vs. Personal Brand. An informative, tasty snack for in between. 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