{"id":7326,"date":"2021-04-23T09:00:56","date_gmt":"2021-04-23T07:00:56","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=7326"},"modified":"2024-03-28T16:01:47","modified_gmt":"2024-03-28T15:01:47","slug":"case-study-score-with-b2b-trade-fairs","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/case-study-score-with-b2b-trade-fairs","title":{"rendered":"Case Study: Score with B2B trade fairs"},"content":{"rendered":"<p>\u00bbOur task was not just to create a replacement for trade fairs that couldn\u00b4t take place, but a proper brand platform.\u00ab<br \/>\n(Alexander Friedl, Head of Experiential Marketing\u00a0of Palfinger AG)<\/p>\n<p>The <a href=\"https:\/\/www.palfinger.com\/microsite\/challenge-accepted\/en\/world-tour\" target=\"_blank\" rel=\"noopener\">Palfinger World Tour<\/a>, a hybrid event developed by Blackeight,\u00a0<a href=\"https:\/\/www.blauepferde.com\/projekte\/palfinger-world-tour\">Blauepferde<\/a>\u00a0and <a href=\"https:\/\/www.goldenebotschaft.com\">goldenebotschaft<\/a> together with Palfinger, was able to meet this ambition. The event was entitled &#8220;Challenge accepted&#8221; and was consistently inspired by the brand promise as well as the pandemic-related challenges on the customer and company side. Our managing director Matthias H\u00fcsgen explains in the current guest article at marconomy how the hybrid event concept of the Palfinger World Tour was developed and how the specific brand and target group content was developed .<\/p>\n<p>Read the full article <a href=\"https:\/\/www.marconomy.de\/ohne-b2b-messen-dennoch-punkten-a-1015234\/\">here<\/a>. (Only in German available)<\/p>\n<p>Get more insights on hybrid events and even more exciting topics in our exclusive brand news. Subscribe <a href=\"https:\/\/www.blackeight.com\/newsletter\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bbOur task was not just to create a replacement for trade fairs that couldn\u00b4t take place, but a proper brand platform.\u00ab (Alexander Friedl, Head of Experiential Marketing\u00a0of Palfinger AG) The Palfinger World Tour, a hybrid event developed by Blackeight,\u00a0Blauepferde\u00a0and goldenebotschaft together with Palfinger, was able to meet this ambition. The <a class=\"moretag\" href=\"https:\/\/www.blackeight.com\/en\/case-study-score-with-b2b-trade-fairs\">read more&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":6944,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238,408,237,409],"tags":[228,410,426,427,428],"coauthors":[195],"class_list":["post-7326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","category-matthias-huesgen-en-2","category-press","category-pressemitteilung-en","tag-blackeight-en","tag-blackeight-en-2","tag-hybrid-event-en","tag-palfinger-en","tag-palfinger-world-tour-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Score with B2B trade fairs - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"description\" content=\"Presentation of the hybrid B2B event concept of the Palfinger World Tour, which was developed by Blackeight and Blauepferde with Palfinger.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/case-study-ohne-b2b-messen-dennoch-punkten\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Score with B2B trade fairs - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"Presentation of the hybrid B2B event concept of the Palfinger World Tour, which was developed by Blackeight and Blauepferde with Palfinger.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/case-study-ohne-b2b-messen-dennoch-punkten\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-23T07:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-28T15:01:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/publikationen-marconomy-500x462px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthias H\u00fcsgen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/case-study-ohne-b2b-messen-dennoch-punkten#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/case-study-ohne-b2b-messen-dennoch-punkten\"},\"author\":{\"name\":\"Matthias H\u00fcsgen\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/b4273bee9a221fe56d3ff8c24599b689\"},\"headline\":\"Case Study: Score with B2B trade fairs\",\"datePublished\":\"2021-04-23T07:00:56+00:00\",\"dateModified\":\"2024-03-28T15:01:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/case-study-ohne-b2b-messen-dennoch-punkten\"},\"wordCount\":152,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/case-study-ohne-b2b-messen-dennoch-punkten#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/publikationen-marconomy-500x462px.png\",\"keywords\":[\"Blackeight\",\"Blackeight\",\"Hybrid Event\",\"Palfinger\",\"Palfinger World Tour\"],\"articleSection\":[\"Article\",\"Matthias H\u00fcsgen\",\"Press\",\"Pressemitteilung\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.blackeight.com\\\/case-study-ohne-b2b-messen-dennoch-punkten#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/case-study-ohne-b2b-messen-dennoch-punkten\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/case-study-ohne-b2b-messen-dennoch-punkten\",\"name\":\"Case Study: Score with B2B trade fairs - 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