{"id":7219,"date":"2021-02-01T09:16:41","date_gmt":"2021-02-01T08:16:41","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=7219"},"modified":"2024-03-28T16:02:34","modified_gmt":"2024-03-28T15:02:34","slug":"strengthening_operational_brand_management","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/strengthening_operational_brand_management","title":{"rendered":"Blackeight strengthens operational brand management with two heads"},"content":{"rendered":"<p>Munich, 29. 01 2021. The Munich-based brand consultancy Blackeight strengthens the area of operational brand management with two new brand sparring partners. \u00bbWith Michael and Lisa, we are pleased to be able to provide our clients with two dedicated experts for all questions relating to operational brand management. This gives our expertise two personal faces beyond pure strategy\u00ab, says Dr. Matthias H\u00fcsgen, Managing Partner of Blackeight. Blackeight advises well-known companies such as Osram and Annemarie B\u00f6rlind.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1467\" class=\"alignnone size-full wp-image-7224\" src=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/12\/blackeight-wagner-rewald-klein.jpg\" alt=\"Blackeight_Wagner_Rewald\" srcset=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/12\/blackeight-wagner-rewald-klein.jpg 2200w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/12\/blackeight-wagner-rewald-klein-300x200.jpg 300w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/12\/blackeight-wagner-rewald-klein-1024x683.jpg 1024w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/12\/blackeight-wagner-rewald-klein-768x512.jpg 768w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/12\/blackeight-wagner-rewald-klein-1536x1024.jpg 1536w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/12\/blackeight-wagner-rewald-klein-2048x1366.jpg 2048w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/12\/blackeight-wagner-rewald-klein-576x384.jpg 576w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/12\/blackeight-wagner-rewald-klein-1170x780.jpg 1170w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/12\/blackeight-wagner-rewald-klein-1600x1067.jpg 1600w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/12\/blackeight-wagner-rewald-klein-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><\/p>\n<p>The entire press release is only in German available.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finanzdienstleister m\u00fcssen ihre Markenf\u00fchrung neu aufstellen, um im disruptiven Umfeld neben Fintechs und Neofins zu bestehen. Angriff ist die beste Verteidigung. Wichtig sind Kundenn\u00e4he, Mut zur Selbstkritik, Kooperation und Innovation.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":7257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[407,408,237,409],"tags":[30,228,411,412],"coauthors":[193,195],"class_list":["post-7219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-armin-schlamp-en-2","category-matthias-huesgen-en-2","category-press","category-pressemitteilung-en","tag-blackeight","tag-blackeight-en","tag-markenmanagement-en","tag-operative-markenfuehrung-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blackeight strengthens operational brand management with two heads - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/operative-markenfuehrung\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blackeight strengthens operational brand management with two heads - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"Finanzdienstleister m\u00fcssen ihre Markenf\u00fchrung neu aufstellen, um im disruptiven Umfeld neben Fintechs und Neofins zu bestehen. Angriff ist die beste Verteidigung. Wichtig sind Kundenn\u00e4he, Mut zur Selbstkritik, Kooperation und Innovation.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/operative-markenfuehrung\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-01T08:16:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-28T15:02:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2021\/02\/blackeight-wagner-rewald-1000px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/operative-markenfuehrung#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/operative-markenfuehrung\"},\"author\":{\"name\":\"Armin Schlamp\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/7bde3d62621563d0ca76fb2f89af0018\"},\"headline\":\"Blackeight strengthens operational brand management with two heads\",\"datePublished\":\"2021-02-01T08:16:41+00:00\",\"dateModified\":\"2024-03-28T15:02:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/operative-markenfuehrung\"},\"wordCount\":93,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/operative-markenfuehrung#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/blackeight-wagner-rewald-1000px.png\",\"keywords\":[\"Blackeight\",\"Blackeight\",\"Markenmanagement\",\"Operative Markenf\u00fchrung\"],\"articleSection\":[\"Armin Schlamp\",\"Matthias H\u00fcsgen\",\"Press\",\"Pressemitteilung\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/operative-markenfuehrung\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/operative-markenfuehrung\",\"name\":\"Blackeight strengthens operational brand management with two heads - 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