{"id":6765,"date":"2020-07-21T15:13:59","date_gmt":"2020-07-21T13:13:59","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=6765"},"modified":"2021-06-21T16:35:56","modified_gmt":"2021-06-21T14:35:56","slug":"covid19_spares_no_one-2","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/covid19_spares_no_one-2","title":{"rendered":"Covid-19 spares no one, neither brands nor communicators"},"content":{"rendered":"<p>What can brand management look like in times of the \u00bbNew Normal\u00ab? How can the existing brand core be used and expanded even in times of crisis? And what are promising strategies and best practices?<\/p>\n<p>Answers to these questions, among others, can be found in the article by our two managing directors, Matthias H\u00fcsgen and Armin Schlamp, in the brand new edition of the FAZ specialist magazine \u00bbkommunikationsmanager\u00ab.<\/p>\n<p>The current issue can be purchased here (only in German):<\/p>\n<p><a href=\"https:\/\/lnkd.in\/d2s5PdG\" data-attribute-index=\"5\">https:\/\/lnkd.in\/d2s5PdG<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What can brand management look like in times of the \u00bbNew Normal\u00ab? How can the existing brand core be used and expanded even in times of crisis? And what are promising strategies and best practices? Answers to these questions, among others, can be found in the article by our two <a class=\"moretag\" href=\"https:\/\/www.blackeight.com\/en\/covid19_spares_no_one-2\">read more&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":7018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[407,238,408,237,409],"tags":[380,228,410,229,233,392,393],"coauthors":[195,193],"class_list":["post-6765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-armin-schlamp-en-2","category-article-2","category-matthias-huesgen-en-2","category-press","category-pressemitteilung-en","tag-ambidextrous-brand-management","tag-blackeight-en","tag-blackeight-en-2","tag-brand-consultancy-en","tag-brand-management-en","tag-communication","tag-covid-19-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Covid-19 spares no one, neither brands nor communicators - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/covid19_spares_no_one-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Covid-19 spares no one, neither brands nor communicators - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"What can brand management look like in times of the \u00bbNew Normal\u00ab? 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