{"id":6664,"date":"2020-05-06T17:22:26","date_gmt":"2020-05-06T15:22:26","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=6664"},"modified":"2020-11-16T09:18:44","modified_gmt":"2020-11-16T08:18:44","slug":"covid19_as_a_catalyst_for_agile_brand_management","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/covid19_as_a_catalyst_for_agile_brand_management","title":{"rendered":"Covid-19 as a catalyst for agile brand management"},"content":{"rendered":"<p>The Corona crisis is currently causing many companies to \u00bbdrive on sight\u00ab in their communication. But agile brand management and continuity must be finely balanced, demands Blackeight boss Matthias H\u00fcsgen.<\/p>\n<p>The whole article is only available in German.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Corona crisis is currently causing many companies to \u00bbdrive on sight\u00ab in their communication. But agile brand management and continuity must be finely balanced, demands Blackeight boss Matthias H\u00fcsgen. The whole article is only available in German.<\/p>\n","protected":false},"author":3,"featured_media":6960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238],"tags":[380,228,229],"coauthors":[195],"class_list":["post-6664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","tag-ambidextrous-brand-management","tag-blackeight-en","tag-brand-consultancy-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Covid-19 as a catalyst for agile brand management - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/covid19_as_a_catalyst_for_agile_brand_management\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Covid-19 as a catalyst for agile brand management - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"The Corona crisis is currently causing many companies to \u00bbdrive on sight\u00ab in their communication. 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