{"id":6295,"date":"2020-01-10T21:50:11","date_gmt":"2020-01-10T20:50:11","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=6295"},"modified":"2020-11-25T19:20:12","modified_gmt":"2020-11-25T18:20:12","slug":"these-7-themes-determine-the-brand-management-in-2020","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/these-7-themes-determine-the-brand-management-in-2020","title":{"rendered":"These 7 themes determine the brand management in 2020"},"content":{"rendered":"<p>Brand managers can look back on an eventful 2019: punitive tariffs, ad hoc regulatory decisions and sustainability movements were on the agenda. The latter have triggered a major debate on purpose: Brands are increasingly trying to address sustainability issues such as climate or social commitment, especially to reach younger target groups. However, this trend is not undisputed. Some voices are already warning of \u00bbgreenwashing\u00ab tendencies. 2020 will also be an exciting year for marketers. We at Blackeight identify seven key trends for the coming year.<\/p>\n<p>You can find the full article <a href=\"https:\/\/www.horizont.net\/marketing\/nachrichten\/trendbarometer-diese-7-themen-bestimmen-die-markenfuehrung-2020-179874\">here<\/a> (only in German).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand managers can look back on an eventful 2019: punitive tariffs, ad hoc regulatory decisions and sustainability movements were on the agenda. The latter have triggered a major debate on purpose: Brands are increasingly trying to address sustainability issues such as climate or social commitment, especially to reach younger target <a class=\"moretag\" href=\"https:\/\/www.blackeight.com\/en\/these-7-themes-determine-the-brand-management-in-2020\">read more&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":7117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[407,238,408,409],"tags":[231,410,233,230,232],"coauthors":[193,195],"class_list":["post-6295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-armin-schlamp-en-2","category-article-2","category-matthias-huesgen-en-2","category-pressemitteilung-en","tag-2020-en","tag-blackeight-en-2","tag-brand-management-en","tag-brand-management-trends","tag-trends-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>These 7 themes determine the brand management in 2020 - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/these-7-themes-determine-the-brand-management-in-2020\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These 7 themes determine the brand management in 2020 - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"Brand managers can look back on an eventful 2019: punitive tariffs, ad hoc regulatory decisions and sustainability movements were on the agenda. The latter have triggered a major debate on purpose: Brands are increasingly trying to address sustainability issues such as climate or social commitment, especially to reach younger target read more...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/en\/these-7-themes-determine-the-brand-management-in-2020\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-10T20:50:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-25T18:20:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/publikationen-horizont-500x462px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/these-7-themes-determine-the-brand-management-in-2020#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/these-7-themes-determine-the-brand-management-in-2020\"},\"author\":{\"name\":\"Armin Schlamp\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/7bde3d62621563d0ca76fb2f89af0018\"},\"headline\":\"These 7 themes determine the brand management in 2020\",\"datePublished\":\"2020-01-10T20:50:11+00:00\",\"dateModified\":\"2020-11-25T18:20:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/these-7-themes-determine-the-brand-management-in-2020\"},\"wordCount\":101,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/these-7-themes-determine-the-brand-management-in-2020#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/publikationen-horizont-500x462px.png\",\"keywords\":[\"2020\",\"Blackeight\",\"brand management\",\"brand management trends\",\"Trends\"],\"articleSection\":[\"Armin Schlamp\",\"Article\",\"Matthias H\u00fcsgen\",\"Pressemitteilung\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/these-7-themes-determine-the-brand-management-in-2020\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/these-7-themes-determine-the-brand-management-in-2020\",\"name\":\"These 7 themes determine the brand management in 2020 - 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