{"id":6292,"date":"2019-12-09T21:47:07","date_gmt":"2019-12-09T20:47:07","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=6292"},"modified":"2024-03-28T16:02:02","modified_gmt":"2024-03-28T15:02:02","slug":"agility-as-a-strategic-pillar-in-brand-management","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/agility-as-a-strategic-pillar-in-brand-management","title":{"rendered":"Agility as a strategic pillar in brand management"},"content":{"rendered":"

\"Blackeight<\/p>\n

\u00bbAgility as a strategic pillar in brand management\u00ab: BLACKEIGHT visits the European Marketing Camp (EMC) in Lisbon<\/p>\n

\u00bbDiscover new ways\u00ab was the focus of the European Marketing Camp 2019 in Lisbon. Dr. Matthias H\u00fcsgen presented a new brand management approach developed by Blackeight to the approximately 150 international marketers. This complements the classic brand management focused on stability and continuity with agility as a strategic option. This gives brand managers new, more flexible solutions for the VUCA world.<\/p>\n

We would like to thank MTP – Marketing zwischen Theorie und Praxis e.V.<\/a>, the Nova Marketing Club<\/a> and the Cat\u00f3lica Marketing Club for the invitation. Thanks to the students and the numerous Heads of Brand for the exciting exchange and the positive feedback!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bbAgility as a strategic pillar in brand management\u00ab: BLACKEIGHT visits the European Marketing Camp (EMC) in Lisbon \u00bbDiscover new ways\u00ab was the focus of the European Marketing Camp 2019 in Lisbon. Dr. Matthias H\u00fcsgen presented a new brand management approach developed by Blackeight to the approximately 150 international marketers. This read more…<\/a><\/p>\n","protected":false},"author":3,"featured_media":7113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238,15],"tags":[251,250,30,233,253,252],"coauthors":[195],"class_list":["post-6292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","category-matthias-huesgen","tag-agile-brand-management","tag-agility","tag-blackeight","tag-brand-management-en","tag-emc-en","tag-mtp-en"],"acf":[],"yoast_head":"\nAgility as a strategic pillar in brand management - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/agility-as-a-strategic-pillar-in-brand-management\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agility as a strategic pillar in brand management - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"\u00bbAgility as a strategic pillar in brand management\u00ab: BLACKEIGHT visits the European Marketing Camp (EMC) in Lisbon \u00bbDiscover new ways\u00ab was the focus of the European Marketing Camp 2019 in Lisbon. Dr. Matthias H\u00fcsgen presented a new brand management approach developed by Blackeight to the approximately 150 international marketers. This read more...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/en\/agility-as-a-strategic-pillar-in-brand-management\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-09T20:47:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-28T15:02:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/hochschule-mtp-500x462px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthias H\u00fcsgen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/agility-as-a-strategic-pillar-in-brand-management#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/agility-as-a-strategic-pillar-in-brand-management\"},\"author\":{\"name\":\"Matthias H\u00fcsgen\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/b4273bee9a221fe56d3ff8c24599b689\"},\"headline\":\"Agility as a strategic pillar in brand management\",\"datePublished\":\"2019-12-09T20:47:07+00:00\",\"dateModified\":\"2024-03-28T15:02:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/agility-as-a-strategic-pillar-in-brand-management\"},\"wordCount\":131,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/agility-as-a-strategic-pillar-in-brand-management#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/hochschule-mtp-500x462px.png\",\"keywords\":[\"agile brand management\",\"agility\",\"Blackeight\",\"brand management\",\"EMC\",\"mtp\"],\"articleSection\":[\"Article\",\"Matthias H\u00fcsgen\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/agility-as-a-strategic-pillar-in-brand-management\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/agility-as-a-strategic-pillar-in-brand-management\",\"name\":\"Agility as a strategic pillar in brand management - 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