{"id":4964,"date":"2019-06-27T17:34:57","date_gmt":"2019-06-27T15:34:57","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=4964"},"modified":"2025-10-08T10:27:09","modified_gmt":"2025-10-08T08:27:09","slug":"blackeight_hs_pforzheim-2","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/blackeight_hs_pforzheim-2","title":{"rendered":"Blackeight visits HS Pforzheim for the third time"},"content":{"rendered":"

\"\"<\/p>\n

\u00bbConsistent brand management becomes visible on the outside and inside\u00ab\u00a0– Blackeight at HS Pforzheim<\/p>\n

 <\/p>\n

Peter Schubach and Marie Buschhorn visited the master course Creative Communication Brand Management as well as Prof. Dr. Brigitte Gaiser and reported on exciting B2B and B2C projects. The lecture is not only attended by MCM’ler*innen, but also by students of the Master Corporate Communication Management and the Master Creative Direction. In addition to insights into the basics of brand management and into the brand practice, the two brand experts introduced Blackeight as an employer – after which they discussed together.<\/p>\n

 <\/p>\n

Many thanks to Prof. Dr. Gaiser and the students during the MCM lecture for the invitation and the exciting exchange!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The brand experts Peter Schubach and Marie Buschhorn gave the students and Prof. Dr. Brigitte Gaiser an exciting insight into brand practice during a guest talk in the MCM lecture.<\/p>\n","protected":false},"author":22,"featured_media":6986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238],"tags":[228,410,266,264,265,254],"coauthors":[439],"class_list":["post-4964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","tag-blackeight-en","tag-blackeight-en-2","tag-brigitte-gaiser-en","tag-hs-pforzheim-en","tag-mcm-en","tag-university"],"acf":[],"yoast_head":"\nBlackeight visits HS Pforzheim for the third time - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"description\" content=\"Anna Scheuernstuhl, Alumna of the Pforzheim University, followed the invitation of Prof. Dr. Brigitte Gaiser and paid a visit to her old university.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/blackeight_hs_pforzheim-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blackeight visits HS Pforzheim for the third time - 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