{"id":4805,"date":"2019-07-16T12:23:02","date_gmt":"2019-07-16T10:23:02","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=4805"},"modified":"2024-03-28T16:01:01","modified_gmt":"2024-03-28T15:01:01","slug":"blackeight-visits-fhws-wuerzburg","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/blackeight-visits-fhws-wuerzburg","title":{"rendered":"Alumnae Lisa Wagner and Marie Buschhorn visit the FHWS W\u00fcrzburg"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4840\" src=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2019\/07\/67128641_2306457716070746_8817831707118927872_o-e1564149007742.jpg\" alt=\"Blackeight gives exciting insights at FHWS W\u00fcrzburg\" width=\"1024\" height=\"558\" srcset=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2019\/07\/67128641_2306457716070746_8817831707118927872_o-e1564149007742.jpg 1024w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2019\/07\/67128641_2306457716070746_8817831707118927872_o-e1564149007742-300x163.jpg 300w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2019\/07\/67128641_2306457716070746_8817831707118927872_o-e1564149007742-768x419.jpg 768w, https:\/\/www.blackeight.com\/wp-content\/uploads\/2019\/07\/67128641_2306457716070746_8817831707118927872_o-e1564149007742-576x314.jpg 576w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u00bbBrand strategy as central control instrument of the management\u00ab &#8211; Blackeight at the FHWS W\u00fcrzburg<\/p>\n<p>&nbsp;<\/p>\n<p>The former FHWS students Lisa Wagner and Marie Buschhorn visited the <a href=\"https:\/\/www.facebook.com\/m3ve.de\/?__xts__%5B0%5D=68.ARCMhENLKzABBCAVgeA-JIV-noFy6hDFRh1NXPxgPL-5zPdCcSyrgb5eY5_6kpwzDCPX7OT3hWl2szgjnd1BU2vmaL05c9K66AMh9rN-TELN0Nbcafg8Oa-7iPAqqZXKOy-xNXw6j1LV38LFOlaN-lz-tRiOJWsMP2jAFk2cseBX3j-qXnybLbNIiKTyHvLPB9qlDN2n8mDGvKlz-rLWN_Os-OST3wRFf6GPTn5Q8O2zH5DST4J_-9nRkiAin5zGzC2rn6NshpLnI1lYIF1Jz5TIEevmgkujeA0fEUEkqJYqE3wjl4Q89-czIGO1BFHdpivLI9cZn4qFfNPqr1tDxt6Qbw&amp;__tn__=%2CdK%2AF-R&amp;eid=ARBHd8phMYeiIZ2CWjqJ7jCEYb1UyRdmnIe1JSG60cMedTvMkw-JaLOlRimpp9de8KVQ7mpwwc5AIMlE\">M3ve<\/a> Master course and Prof. Dr. Karsten Kilian (initiator of <a href=\"https:\/\/www.facebook.com\/Markenlexikon\/?__xts__%5B0%5D=68.ARCMhENLKzABBCAVgeA-JIV-noFy6hDFRh1NXPxgPL-5zPdCcSyrgb5eY5_6kpwzDCPX7OT3hWl2szgjnd1BU2vmaL05c9K66AMh9rN-TELN0Nbcafg8Oa-7iPAqqZXKOy-xNXw6j1LV38LFOlaN-lz-tRiOJWsMP2jAFk2cseBX3j-qXnybLbNIiKTyHvLPB9qlDN2n8mDGvKlz-rLWN_Os-OST3wRFf6GPTn5Q8O2zH5DST4J_-9nRkiAin5zGzC2rn6NshpLnI1lYIF1Jz5TIEevmgkujeA0fEUEkqJYqE3wjl4Q89-czIGO1BFHdpivLI9cZn4qFfNPqr1tDxt6Qbw&amp;__tn__=%2CdK%2AF-R&amp;eid=ARC10yo_jx6Zl4uTvNYQCT0H1Y9CI0jL5QGzdYt0PxcfRKZATYZW4kyH-mCwe2TQPuBaPZbzoxI2UtB1\">Markenlexikon.com<\/a>) in W\u00fcrzburg as part of a guest lecture. The two brand experts gave an insight into the development and implementation of brand strategies and discussed together with the students about brand work in practice and the multifaceted working day at Blackeight.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Many thanks to Prof. Dr. Kilian and the 30 students of year 5 for the invitation and the exciting exchange!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The former FHWS students Lisa Wagner and Marie Buschhorn visited the M3ve Master course and Prof. Dr. Karsten Kilian in W\u00fcrzburg as part of a guest lecture.<\/p>\n","protected":false},"author":3,"featured_media":6988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238],"tags":[30,410,260,262,263,254,261],"coauthors":[195],"class_list":["post-4805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","tag-blackeight","tag-blackeight-en-2","tag-fhws-en","tag-karsten-kilian-en","tag-m3ve-en","tag-university","tag-wuerzburg-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alumnae Lisa Wagner and Marie Buschhorn visit the FHWS W\u00fcrzburg - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"description\" content=\"Anna Scheuernstuhl, Alumna of the Pforzheim University, followed the invitation of Prof. Dr. Brigitte Gaiser and paid a visit to her old university.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alumnae Lisa Wagner and Marie Buschhorn visit the FHWS W\u00fcrzburg - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"Anna Scheuernstuhl, Alumna of the Pforzheim University, followed the invitation of Prof. Dr. Brigitte Gaiser and paid a visit to her old university.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-16T10:23:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-28T15:01:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/hochschule-schweinfurt-500x462px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthias H\u00fcsgen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/blackeight-fhws-wuerzburg#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/blackeight-fhws-wuerzburg\"},\"author\":{\"name\":\"Matthias H\u00fcsgen\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/b4273bee9a221fe56d3ff8c24599b689\"},\"headline\":\"Alumnae Lisa Wagner and Marie Buschhorn visit the FHWS W\u00fcrzburg\",\"datePublished\":\"2019-07-16T10:23:02+00:00\",\"dateModified\":\"2024-03-28T15:01:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/blackeight-fhws-wuerzburg\"},\"wordCount\":114,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/blackeight-fhws-wuerzburg#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/hochschule-schweinfurt-500x462px.png\",\"keywords\":[\"Blackeight\",\"Blackeight\",\"FHWS\",\"Karsten Kilian\",\"M3ve\",\"university\",\"W\u00fcrzburg\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/blackeight-fhws-wuerzburg\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/blackeight-fhws-wuerzburg\",\"name\":\"Alumnae Lisa Wagner and Marie Buschhorn visit the FHWS W\u00fcrzburg - BLACKEIGHT - Brand Sparring Partner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/blackeight-fhws-wuerzburg#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/blackeight-fhws-wuerzburg#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/hochschule-schweinfurt-500x462px.png\",\"datePublished\":\"2019-07-16T10:23:02+00:00\",\"dateModified\":\"2024-03-28T15:01:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/b4273bee9a221fe56d3ff8c24599b689\"},\"description\":\"Anna Scheuernstuhl, Alumna of the Pforzheim University, followed the invitation of Prof. Dr. Brigitte Gaiser and paid a visit to her old university.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/blackeight-fhws-wuerzburg#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.blackeight.com\\\/blackeight-fhws-wuerzburg\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/blackeight-fhws-wuerzburg#primaryimage\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/hochschule-schweinfurt-500x462px.png\",\"contentUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/hochschule-schweinfurt-500x462px.png\",\"width\":500,\"height\":462,\"caption\":\"Blackeight FHWS W\u00fcrzburg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/blackeight-fhws-wuerzburg#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.blackeight.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alumnae Lisa Wagner and Marie Buschhorn visit the FHWS W\u00fcrzburg\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#website\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/\",\"name\":\"BLACKEIGHT - Brand Sparring Partner\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.blackeight.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/b4273bee9a221fe56d3ff8c24599b689\",\"name\":\"Matthias H\u00fcsgen\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/author\\\/matthias\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alumnae Lisa Wagner and Marie Buschhorn visit the FHWS W\u00fcrzburg - BLACKEIGHT - Brand Sparring Partner","description":"Anna Scheuernstuhl, Alumna of the Pforzheim University, followed the invitation of Prof. Dr. Brigitte Gaiser and paid a visit to her old university.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg","og_locale":"en_US","og_type":"article","og_title":"Alumnae Lisa Wagner and Marie Buschhorn visit the FHWS W\u00fcrzburg - BLACKEIGHT - Brand Sparring Partner","og_description":"Anna Scheuernstuhl, Alumna of the Pforzheim University, followed the invitation of Prof. Dr. Brigitte Gaiser and paid a visit to her old university.","og_url":"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg","og_site_name":"BLACKEIGHT - Brand Sparring Partner","article_published_time":"2019-07-16T10:23:02+00:00","article_modified_time":"2024-03-28T15:01:01+00:00","og_image":[{"width":500,"height":462,"url":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/hochschule-schweinfurt-500x462px.png","type":"image\/png"}],"author":"Matthias H\u00fcsgen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Matthias H\u00fcsgen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg#article","isPartOf":{"@id":"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg"},"author":{"name":"Matthias H\u00fcsgen","@id":"https:\/\/www.blackeight.com\/#\/schema\/person\/b4273bee9a221fe56d3ff8c24599b689"},"headline":"Alumnae Lisa Wagner and Marie Buschhorn visit the FHWS W\u00fcrzburg","datePublished":"2019-07-16T10:23:02+00:00","dateModified":"2024-03-28T15:01:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg"},"wordCount":114,"image":{"@id":"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg#primaryimage"},"thumbnailUrl":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/hochschule-schweinfurt-500x462px.png","keywords":["Blackeight","Blackeight","FHWS","Karsten Kilian","M3ve","university","W\u00fcrzburg"],"articleSection":["Article"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg","url":"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg","name":"Alumnae Lisa Wagner and Marie Buschhorn visit the FHWS W\u00fcrzburg - BLACKEIGHT - Brand Sparring Partner","isPartOf":{"@id":"https:\/\/www.blackeight.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg#primaryimage"},"image":{"@id":"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg#primaryimage"},"thumbnailUrl":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/hochschule-schweinfurt-500x462px.png","datePublished":"2019-07-16T10:23:02+00:00","dateModified":"2024-03-28T15:01:01+00:00","author":{"@id":"https:\/\/www.blackeight.com\/#\/schema\/person\/b4273bee9a221fe56d3ff8c24599b689"},"description":"Anna Scheuernstuhl, Alumna of the Pforzheim University, followed the invitation of Prof. Dr. Brigitte Gaiser and paid a visit to her old university.","breadcrumb":{"@id":"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg#primaryimage","url":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/hochschule-schweinfurt-500x462px.png","contentUrl":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/hochschule-schweinfurt-500x462px.png","width":500,"height":462,"caption":"Blackeight FHWS W\u00fcrzburg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.blackeight.com\/blackeight-fhws-wuerzburg#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.blackeight.com\/en"},{"@type":"ListItem","position":2,"name":"Alumnae Lisa Wagner and Marie Buschhorn visit the FHWS W\u00fcrzburg"}]},{"@type":"WebSite","@id":"https:\/\/www.blackeight.com\/#website","url":"https:\/\/www.blackeight.com\/","name":"BLACKEIGHT - Brand Sparring Partner","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blackeight.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.blackeight.com\/#\/schema\/person\/b4273bee9a221fe56d3ff8c24599b689","name":"Matthias H\u00fcsgen","url":"https:\/\/www.blackeight.com\/en\/author\/matthias"}]}},"_links":{"self":[{"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/posts\/4805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/comments?post=4805"}],"version-history":[{"count":1,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/posts\/4805\/revisions"}],"predecessor-version":[{"id":9563,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/posts\/4805\/revisions\/9563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/media\/6988"}],"wp:attachment":[{"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/media?parent=4805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/categories?post=4805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/tags?post=4805"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/coauthors?post=4805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}