{"id":4773,"date":"2015-05-13T14:26:20","date_gmt":"2015-05-13T12:26:20","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=4773"},"modified":"2020-11-18T10:16:16","modified_gmt":"2020-11-18T09:16:16","slug":"brand-management-a-question-of-personality","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/brand-management-a-question-of-personality","title":{"rendered":"Brand management a question of personality?"},"content":{"rendered":"<p>The article is only available in German.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strong personalities form strong brands. But even without a dominant founder figure, brands can and must develop their own personality. This is made possible by systematic brand management with convincing content, clear structures and defined processes.<\/p>\n","protected":false},"author":4,"featured_media":6934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238],"tags":[344,233,345],"coauthors":[193,195],"class_list":["post-4773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-2","tag-absatzwirtschaft-en","tag-brand-management-en","tag-personality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand management a question of personality? - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"description\" content=\"Anna Scheuernstuhl, Alumna of the Pforzheim University, followed the invitation of Prof. Dr. Brigitte Gaiser and paid a visit to her old university.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/brand-management-a-question-of-personality\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand management a question of personality? - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"Anna Scheuernstuhl, Alumna of the Pforzheim University, followed the invitation of Prof. Dr. Brigitte Gaiser and paid a visit to her old university.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/en\/brand-management-a-question-of-personality\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-13T12:26:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-18T09:16:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/publikationen-absatzwirtschaft-500x462px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armin Schlamp, Matthias H\u00fcsgen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-management-a-question-of-personality#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-management-a-question-of-personality\"},\"author\":{\"name\":\"Armin Schlamp\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/7bde3d62621563d0ca76fb2f89af0018\"},\"headline\":\"Brand management a question of personality?\",\"datePublished\":\"2015-05-13T12:26:20+00:00\",\"dateModified\":\"2020-11-18T09:16:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-management-a-question-of-personality\"},\"wordCount\":13,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-management-a-question-of-personality#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/publikationen-absatzwirtschaft-500x462px.png\",\"keywords\":[\"Absatzwirtschaft\",\"brand management\",\"personality\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-management-a-question-of-personality\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/brand-management-a-question-of-personality\",\"name\":\"Brand management a question of personality? 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