{"id":4758,"date":"2019-06-26T21:08:12","date_gmt":"2019-06-26T19:08:12","guid":{"rendered":"https:\/\/www.blackeight.com\/?p=4758"},"modified":"2020-11-17T10:14:36","modified_gmt":"2020-11-17T09:14:36","slug":"simplifying-business-the-successful-brand-relaunch-of-man","status":"publish","type":"post","link":"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man","title":{"rendered":"&#8220;Simplifying Business&#8221; &#8211; the successful brand relaunch of MAN"},"content":{"rendered":"<p>From commercial vehicle manufacturer to provider of intelligent transport solutions &#8211; that was the aim of the brand relaunch of MAN Truck &amp; Bus. What&#8217;s so special about it? The relaunch was first anchored internally before it was transported to the outside. MAN and Blackeight revealed the challenges and strategy of the relaunch to the expert portal marconomy.<\/p>\n<p>&nbsp;<\/p>\n<p>You can find the full article <a href=\"https:\/\/www.marconomy.de\/simplifying-business-der-erfolgreiche-marken-relaunch-von-man-a-839960\/\">here<\/a> (only available in German).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blackeight and MAN report to the specialist portal marconomy how the company has evolved from a commercial vehicle manufacturer to a provider of intelligent transport solutions and why the brand relaunch was so special.<\/p>\n","protected":false},"author":4,"featured_media":6944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[407,238,409],"tags":[233,267,244,268],"coauthors":[193],"class_list":["post-4758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-armin-schlamp-en-2","category-article-2","category-pressemitteilung-en","tag-brand-management-en","tag-brand-relaunch","tag-man-en","tag-man-truck-bus-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Simplifying Business&quot; - the successful brand relaunch of MAN - BLACKEIGHT - Brand Sparring Partner<\/title>\n<meta name=\"description\" content=\"This year Blackeight is committed to helping children in need. Together with \u00bbConnect Minds4Change\u00ab, we will help children from Manila return to school.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Simplifying Business&quot; - the successful brand relaunch of MAN - BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"og:description\" content=\"This year Blackeight is committed to helping children in need. Together with \u00bbConnect Minds4Change\u00ab, we will help children from Manila return to school.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man\" \/>\n<meta property=\"og:site_name\" content=\"BLACKEIGHT - Brand Sparring Partner\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-26T19:08:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-17T09:14:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/publikationen-marconomy-500x462px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Armin Schlamp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armin Schlamp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/simplifying-business-the-successful-brand-relaunch-of-man#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/simplifying-business-the-successful-brand-relaunch-of-man\"},\"author\":{\"name\":\"Armin Schlamp\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/7bde3d62621563d0ca76fb2f89af0018\"},\"headline\":\"&#8220;Simplifying Business&#8221; &#8211; the successful brand relaunch of MAN\",\"datePublished\":\"2019-06-26T19:08:12+00:00\",\"dateModified\":\"2020-11-17T09:14:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/simplifying-business-the-successful-brand-relaunch-of-man\"},\"wordCount\":80,\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/simplifying-business-the-successful-brand-relaunch-of-man#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/publikationen-marconomy-500x462px.png\",\"keywords\":[\"brand management\",\"brand relaunch\",\"MAN\",\"MAN Truck &amp; Bus\"],\"articleSection\":[\"Armin Schlamp\",\"Article\",\"Pressemitteilung\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/simplifying-business-the-successful-brand-relaunch-of-man\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/simplifying-business-the-successful-brand-relaunch-of-man\",\"name\":\"\\\"Simplifying Business\\\" - the successful brand relaunch of MAN - BLACKEIGHT - Brand Sparring Partner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/simplifying-business-the-successful-brand-relaunch-of-man#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/simplifying-business-the-successful-brand-relaunch-of-man#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/publikationen-marconomy-500x462px.png\",\"datePublished\":\"2019-06-26T19:08:12+00:00\",\"dateModified\":\"2020-11-17T09:14:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/7bde3d62621563d0ca76fb2f89af0018\"},\"description\":\"This year Blackeight is committed to helping children in need. Together with \u00bbConnect Minds4Change\u00ab, we will help children from Manila return to school.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/simplifying-business-the-successful-brand-relaunch-of-man#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.blackeight.com\\\/en\\\/simplifying-business-the-successful-brand-relaunch-of-man\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/simplifying-business-the-successful-brand-relaunch-of-man#primaryimage\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/publikationen-marconomy-500x462px.png\",\"contentUrl\":\"https:\\\/\\\/www.blackeight.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/publikationen-marconomy-500x462px.png\",\"width\":500,\"height\":462,\"caption\":\"Blackeight marconomy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/simplifying-business-the-successful-brand-relaunch-of-man#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.blackeight.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8220;Simplifying Business&#8221; &#8211; the successful brand relaunch of MAN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#website\",\"url\":\"https:\\\/\\\/www.blackeight.com\\\/\",\"name\":\"BLACKEIGHT - Brand Sparring Partner\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.blackeight.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.blackeight.com\\\/#\\\/schema\\\/person\\\/7bde3d62621563d0ca76fb2f89af0018\",\"name\":\"Armin Schlamp\",\"description\":\"Armin Schlamp ist Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer von Blackeight. Seit \u00fcber 20 Jahren begleitet er als Brand Sparring Partner Menschen und Marken dabei, zukunftsf\u00e4hige Entscheidungen f\u00fcr Ihren nachhaltigen Erfolg zu treffen. Seine Expertise sch\u00f6pft er nicht nur aus seiner Erfahrung als Berater, sondern auch aus langj\u00e4hriger Berufserfahrung in der Industrie, u.a. der T\u00e4tigkeit als CMO in Interimsmandaten.\",\"sameAs\":[\"https:\\\/\\\/de.linkedin.com\\\/in\\\/armin-schlamp-06a7655a\"],\"url\":\"https:\\\/\\\/www.blackeight.com\\\/en\\\/author\\\/armin-schlamp\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Simplifying Business\" - the successful brand relaunch of MAN - BLACKEIGHT - Brand Sparring Partner","description":"This year Blackeight is committed to helping children in need. Together with \u00bbConnect Minds4Change\u00ab, we will help children from Manila return to school.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man","og_locale":"en_US","og_type":"article","og_title":"\"Simplifying Business\" - the successful brand relaunch of MAN - BLACKEIGHT - Brand Sparring Partner","og_description":"This year Blackeight is committed to helping children in need. Together with \u00bbConnect Minds4Change\u00ab, we will help children from Manila return to school.","og_url":"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man","og_site_name":"BLACKEIGHT - Brand Sparring Partner","article_published_time":"2019-06-26T19:08:12+00:00","article_modified_time":"2020-11-17T09:14:36+00:00","og_image":[{"width":500,"height":462,"url":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/publikationen-marconomy-500x462px.png","type":"image\/png"}],"author":"Armin Schlamp","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Armin Schlamp"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man#article","isPartOf":{"@id":"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man"},"author":{"name":"Armin Schlamp","@id":"https:\/\/www.blackeight.com\/#\/schema\/person\/7bde3d62621563d0ca76fb2f89af0018"},"headline":"&#8220;Simplifying Business&#8221; &#8211; the successful brand relaunch of MAN","datePublished":"2019-06-26T19:08:12+00:00","dateModified":"2020-11-17T09:14:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man"},"wordCount":80,"image":{"@id":"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man#primaryimage"},"thumbnailUrl":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/publikationen-marconomy-500x462px.png","keywords":["brand management","brand relaunch","MAN","MAN Truck &amp; Bus"],"articleSection":["Armin Schlamp","Article","Pressemitteilung"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man","url":"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man","name":"\"Simplifying Business\" - the successful brand relaunch of MAN - BLACKEIGHT - Brand Sparring Partner","isPartOf":{"@id":"https:\/\/www.blackeight.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man#primaryimage"},"image":{"@id":"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man#primaryimage"},"thumbnailUrl":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/publikationen-marconomy-500x462px.png","datePublished":"2019-06-26T19:08:12+00:00","dateModified":"2020-11-17T09:14:36+00:00","author":{"@id":"https:\/\/www.blackeight.com\/#\/schema\/person\/7bde3d62621563d0ca76fb2f89af0018"},"description":"This year Blackeight is committed to helping children in need. Together with \u00bbConnect Minds4Change\u00ab, we will help children from Manila return to school.","breadcrumb":{"@id":"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man#primaryimage","url":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/publikationen-marconomy-500x462px.png","contentUrl":"https:\/\/www.blackeight.com\/wp-content\/uploads\/2020\/07\/publikationen-marconomy-500x462px.png","width":500,"height":462,"caption":"Blackeight marconomy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.blackeight.com\/en\/simplifying-business-the-successful-brand-relaunch-of-man#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.blackeight.com\/en"},{"@type":"ListItem","position":2,"name":"&#8220;Simplifying Business&#8221; &#8211; the successful brand relaunch of MAN"}]},{"@type":"WebSite","@id":"https:\/\/www.blackeight.com\/#website","url":"https:\/\/www.blackeight.com\/","name":"BLACKEIGHT - Brand Sparring Partner","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blackeight.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.blackeight.com\/#\/schema\/person\/7bde3d62621563d0ca76fb2f89af0018","name":"Armin Schlamp","description":"Armin Schlamp ist Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer von Blackeight. Seit \u00fcber 20 Jahren begleitet er als Brand Sparring Partner Menschen und Marken dabei, zukunftsf\u00e4hige Entscheidungen f\u00fcr Ihren nachhaltigen Erfolg zu treffen. Seine Expertise sch\u00f6pft er nicht nur aus seiner Erfahrung als Berater, sondern auch aus langj\u00e4hriger Berufserfahrung in der Industrie, u.a. der T\u00e4tigkeit als CMO in Interimsmandaten.","sameAs":["https:\/\/de.linkedin.com\/in\/armin-schlamp-06a7655a"],"url":"https:\/\/www.blackeight.com\/en\/author\/armin-schlamp"}]}},"_links":{"self":[{"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/posts\/4758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/comments?post=4758"}],"version-history":[{"count":0,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/posts\/4758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/media\/6944"}],"wp:attachment":[{"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/media?parent=4758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/categories?post=4758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/tags?post=4758"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.blackeight.com\/en\/wp-json\/wp\/v2\/coauthors?post=4758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}